Manager - Branded Content

1 week ago

Mumbai, India Only Much Louder Full time
About OML: Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include :-
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists,  and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder  has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty,  Canva India and more.
  • 1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
  • GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

Role Summary:

We are on the lookout for a Manager to work in our Campaign Strategy and Execution Team. The candidate will be the bridge between our clients and our creative teams, driving strong brand strategy ensuring seamless communication, project execution, PNL management and client satisfaction. This role demands a mix of strategic insight, business acumen, and a deep understanding of digital marketing and creative content production.


Key responsibilities:


  • Manage multiple accounts; and develop positive working relationships with clients at senior levels

  • Drive client retention, renewals, upsells and client satisfaction - Pitching fresh and innovative ideas to clients and ensuring higher billing through upselling, 

  • renewals and retention

  • Overseeing campaigns and projects to a specific schedule and within an agreed budget

  • Using your knowledge and skills to push clients, internal teams and vendors in the most productive direction

  • Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

  • Supervise the execution, monitoring and measurement of marketing campaigns and their success

  • Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

  • Lead and encourage teams to perform to the best of their ability

  • Manage team's work flow and load

  • Ensure timely team reviews & OKRs

  • Manage team expectations and take active interest in their personal & professional development

  • Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development


Skills:


  • Significant experience in professional client relationship management

  • A solid background in content, social media, digital marketing or advertising

  • The ability to plan and strategize at a senior level

  • A persuasive and confident approach to creative projects

  • Excellent written and oral communication skills

  • Effective team management capabilities

  • A keen attention to detail and budgetary restraints

  • Full awareness of creative processes and techniques – including digital platforms

  • The willingness to note relevant trends and develop ideas

  • The ability to work as an authoritative figure in a busy team

  • Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies

  • Creativity, attention to detail, and adaptability

  • Ability to drive creative direction and vision for multiple projects simultaneously

  • Knowledge of how video content development works is an advantage

  • Should be well adept with global & Indian trends, formats and developments in branded content


Qualifications and Prior Experience:


  • At least 5-7 years of experience in building creative digital branded content campaigns at a publisher, agency or media house

  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile

  • Proven experience with concept development including long form Content

  • Strong creative vision with an understanding of business objectives

  • Track record of creating ideas for global or large regional brands. Previous work experience on alcohol brands is a plus

  • Expertise in social best practice across all platforms.

  • Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)


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