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Sr Mktg Mgr, Prime Shopping
4 weeks ago
Key job responsibilities
- Owns marketing strategy and execution for the business and product portfolio to drive adoption and scale.
- Works with internal teams to jointly define, develop, execute and analyze high-impact go-to-market digital and physical channel marketing strategies merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
- Develop an understanding of the drivers of customer acquisition and translate those insights into go-to-market programs, campaigns and promotions.
- Executes campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.
- Works internally with Business Development, PR, Product Management, Research, Brand marketing , Legal, Retail marketing teams to ensure internal cross-functional alignment.
- Reporting on success metrics related to acquisition
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targeting
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