SEO Executive

3 weeks ago

Indore, India Hiigher Media Pvt. Ltd. Full time

The SEOExecutive is responsible for developing and executing effectivesearch engine optimisation (SEO) strategies to increase thevisibility and ranking of our company s website in search engineresults pages (SERPs).

This role involveskeyword research website optimisation content strategy planning andmonitoring the effectiveness of SEO campaigns. The successfulcandidate will work closely with the marketing team to ensure thatSEO strategies align with the company s overall marketing andbusinessgoals.



RequirementsResponsibilities:
  • Conductthorough keyword research and analysis to identify potentialopportunities for contentoptimisation.
  • Implementonpage SEO tactics including optimising website content meta tagsand HTML attributes to improve searchvisibility.
  • Developand manage linkbuilding strategies to enhance the domain authorityof thewebsite.
  • Collaboratewith the content creation team to ensure that all content isSEOfriendly and aligns with the latest search engine algorithms andbestpractices.
  • Monitortrack and report on SEO performance and rankings using tools likeGoogle Analytics and SEM rush to identify areas forimprovement.
  • Stayuptodate with the latest trends and changes in SEO and major searchenginealgorithms.
  • Workclosely with the development team to ensure SEO best practices areproperly implemented on newly developedcode.
  • Collaboratewith the social media team to align SEO strategies across differentdigitalplatforms.
  • Manageand optimise local search and Google My Businesslistings.
  • Providerecommendations and strategies for content development incoordination with SEOgoals.


Qualifications:

  • Bachelors degree in Marketing Business Information Technology or relatedfield.
  • Provenexperience as an SEO Executive or similar digital marketingrole.
  • Solidunderstanding of performance marketing conversion and onlinecustomeracquisition.
  • Indepthexperience with website analytics tools (e.g. Google AnalyticsWebTrends SEMrush).
  • Knowledgeof ranking factors and search enginealgorithms.
  • Uptodatewith the latest trends and best practices in SEO andSEM.
  • Excellentanalytical organisational project management and time managementskills.
  • Strongcommunication and teamwork skills to collaborate effectively withvariousdepartments.



Benefits
  • 5Days working in aweek
  • Asupportive and positive workculture.
  • Opportunitiesfor career growth andadvancement.
  • Achance to work on exciting projects with diverseprojects.


Responsibilities: Conduct thorough keyword research and analysis toidentify potential opportunities for content optimisation.Implement on-page SEO tactics, including optimising websitecontent, meta tags, and HTML attributes to improve searchvisibility. Develop and manage link-building strategies to enhancethe domain authority of the website. Collaborate with the contentcreation team to ensure that all content is SEO-friendly and alignswith the latest search engine algorithms and best practices.Monitor, track, and report on SEO performance and rankings, usingtools like Google Analytics and SEM rush, to identify areas forimprovement. Stay up-to-date with the latest trends and changes inSEO and major search engine algorithms. Work closely with thedevelopment team to ensure SEO best practices are properlyimplemented on newly developed code. Collaborate with the socialmedia team to align SEO strategies across different digitalplatforms. Manage and optimise local search and Google My Businesslistings. Provide recommendations and strategies for contentdevelopment in coordination with SEO goals. Qualifications:Bachelor s degree in Marketing, Business, Information Technology,or related field. Proven experience as an SEO Executive or similardigital marketing role. Solid understanding of performancemarketing, conversion, and online customer acquisition. In-depthexperience with website analytics tools (e.g., Google Analytics,WebTrends, SEM rush). Knowledge of ranking factors and searchengine algorithms. Up-to-date with the latest trends and bestpractices in SEO and SEM. Excellent analytical, organisational,project management, and time management skills. Strongcommunication and teamwork skills to collaborate effectively withvarious departments.

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