SEO Executive
2 weeks ago
EMPLOYMENT TYPE - Full time
- JOB FUNCTION - Digital Marketing
- LOCATION - Indore
- INDUSTRY - Finance
- Roles and responsibilityPosition - SEO Executive
(Core SEO / SMO and SEM Technical experience of at least 1 year, preferred financial domain exp)
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
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