Lead Generation Manager

3 weeks ago

Bengaluru, India Sumedha IT Full time

Job Summary:

We are seeking a dynamic and results-oriented Lead Generation Manager to join our team at SumedhaIT. The ideal candidate will be responsible for developing and executing comprehensive lead generation strategies to drive growth and enrollment in our VLSI training programs.

Key Responsibilities:

  • Lead Generation Strategy:
    • Develop and implement effective lead generation strategies across various channels, including social media, content marketing, email marketing, and paid advertising.
    • Identify and target high-potential leads based on industry trends, demographics, and behavioural data.
    • Collaborate with the marketing team to create compelling content that attracts and engages the target audience.
  • Social Media Marketing:
    • Manage and optimize social media campaigns on platforms like LinkedIn, Insta, Twitter, and Facebook to increase brand visibility and generate leads.
    • Create engaging social media content, including posts, videos, and infographics.
    • Monitor social media analytics to measure campaign performance and make data-driven adjustments.
  • Paid Advertising:
    • Plan and execute paid advertising campaigns on platforms like Google Ads and LinkedIn Ads to drive targeted traffic to the website.
    • Optimize ad campaigns for maximum ROI by testing different ad copy, targeting options, and bidding strategies.
    • Track and analyse campaign performance to identify areas for improvement.
  • Email Marketing:
    • Develop and execute effective email marketing campaigns to nurture leads and drive conversions.
    • Segment email lists based on demographics, interests, and behaviour to deliver personalized content.
    • Track email open rates, click-through rates, and conversion rates to measure campaign effectiveness.
  • Sales Pipeline Management:
    • Work closely with the sales team to qualify and prioritise leads.
    • Track the lead generation funnel and identify bottlenecks to improve conversion rates.
    • Use CRM tools to manage and nurture leads throughout the sales pipeline.


Requirements

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in lead generation and digital marketing. 
  • Strong understanding of social media marketing, paid advertising, and email marketing.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Proficiency in using marketing automation tools and CRM software.
  • Passion for driving business growth and achieving results.

Desired Skills:

  • Experience in the education or technology industry.
  • Knowledge of SEO and content marketing.
  • Ability to work independently and as part of a team.


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