Marketing executive

3 weeks ago

Hyderabad, India Gamut HR Solutions Full time

Company Overview

Gamut HR Solutions, based in Hyderabad, is a specialized recruitment firm with a dedicated team of 2-10 employees. Our primary focus is connecting qualified candidates with suitable job opportunities, and we aim to be the trusted partner in your career success. Learn more about us at our website.


Job Overview

Join Gamut HR Solutions as a Marketing Executive in the dynamic FMCG industry. This full-time, mid-level position is located in Hyderabad. The ideal candidate should possess 4 to 6 years of work experience in a similar role within FMCG, demonstrating a strong ability to lead marketing initiatives and drive business growth.


Qualifications and Skills

  • Competitive Analysis (Mandatory skill): Proven experience in assessing competitors marketing strategies to identify strengths, weaknesses, and market opportunities.
  • Retail Marketing (Mandatory skill): Deep understanding of retail marketing strategies aimed at enhancing brand visibility and customer engagement at points of sale.
  • FMCG Marketing (Mandatory skill): Extensive knowledge and practical experience in formulating marketing plans specific to the fast-moving consumer goods sector.
  • Consumer Behavior Analysis: Ability to analyze consumer behavior trends to tailor marketing strategies that meet their changing demands.
  • Marketing Strategy: Expertise in developing comprehensive marketing strategies that align with business goals and drive market penetration.
  • Strong Communication Skills: Excellent verbal and written communication skills for effectively conveying marketing messages and working with cross-functional teams.
  • Analytical Thinking: Strong analytical skills for interpreting marketing data and deriving actionable insights to optimize campaigns.
  • Project Management: Experienced in managing multiple marketing projects, ensuring timelines and objectives are consistently met.


Roles and Responsibilities

  • Develop and execute comprehensive marketing plans to enhance brand visibility and achieve business growth targets in the FMCG sector.
  • Conduct competitive analysis to stay informed of industry trends and make strategic marketing decisions.
  • Collaborate with the sales team to synchronize marketing efforts with sales initiatives and optimize campaign effectiveness.
  • Engage in consumer behavior analysis to identify marketing opportunities and align strategies with customer needs and preferences.
  • Coordinate retail marketing activities to enhance product reach and drive customer engagement at retail outlets.
  • Manage marketing budgets to ensure cost-effective strategies while maximizing return on investment.
  • Work closely with cross-functional teams to ensure cohesive and consistent messaging across all marketing channels.
  • Prepare detailed reports on marketing activities, performance metrics, and insights for continuous improvement of marketing strategies.

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