Product Marketing Manager

2 weeks ago


Gurugram, India Marsh McLennan Companies Full time

Description:

Key Responsibilities:

Product messaging, positioning and GTM Strategy – Develop deep understanding of customer segments and develop unique product positioning and messaging that resonates deeply with customers. 

Content development – Conceptualize, create and lead multichannel and multiform content development to power digital marketing channels for your products, including long form content (articles, e-books, case studies, thought leadership reports etc.) and short form content (social messages, videos etc.)

Business generation from content – Be the owner of content marketing - which includes content ideation, mastery over SEO and rankings, and lead generation.

Product Marketing Plan - Device multi-channel marketing and content plan to bring out Mercer | Mettl’s unique value proposition for your products.

Research - Keep a sharp eye on the ecosystem and continuously update himself/herself on customer needs, industry trends, and competition.

Channel analytics & Demand Generation – Devise and monitor channel wise success metrics to measure growth in organic demand and lead generation. Recalibrate the messaging basis the feedback and market traction



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