Assistant Manager Trade Mark

1 month ago


Chennai, India Saaki Argus & Averil Consulting Full time

AboutClient:

Our Client is one of theoldest Company operating in the Sweeteners and Nutraceuticalsspace. It has a diversified portfolio of products includingbioproducts nutraceuticals and cogeneration of power. It is also aleader in organic farming and sustainable agriculture.


Job Summary:

The Assistant Trade MarketingManager is responsible for planning executing and evaluating brandactivation initiatives within GT Retail. This role involvesdeveloping strategies to enhance brand visibility deploy instoreactivities engage customers and drive sales through effective tradeschemes and promotions.


Qualification:

P.G In Marketing


Experience:

23 years of experience in trade marketing at retail& FMCG on trade marketing


Roles& Responsibilities:

Planning StrategyExecution:

Develop acomprehensive brand activation calendar aligning with an overallmarketing plan.

Plan and execute impactful brandactivation in GT ensuring consistent brand visibility.

Monitor market responses during new product launchesassess metrics using secondary data track closing stocks analyzeofftake and iterate as necessary.

Reportingmarket dynamics by consistent market visits.

Plan allocate and ensure efficient utilization of budgetfor the assigned territory.

Collaborate withinternal team (Sales & Brand) to integrate brandactivations seamlessly.

Oversee the developmentof promotional materials pointofsale displays and merchandisingtools to support sales teams.

Coordinate with3rd party vendors for timely deployment ofPOS collateral inshop activities logistics and necessary brandcollaterals

Reporting &Analytical:

Evaluate theeffectiveness of brand activations through metrics such as sales(PreDuringPost) and customer feedback.

Drivecostefficient and scalable modules for longtermexecutions.

Periodic reports submission on theperformance of the brand activation initiatives.

Track the outlet performance for the scheme operated andtake appropriate action to improvise the same.

Collaboration:

Work closely with the Marketing team to ensure brandhygiene standards are followed & implementedseamlessly.

Coordinate with the Sales team toalign activations and sales goals.

Liaise withexternal vendors for timely execution of brandactivations.

Remote Work :

No



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