Focus Group Studies

2 months ago

Sany, India Opinion Focus Panel LLC Full time
Overview:The positionof Focus Group Studies plays a crucial role in gatheringqualitative data and insights from targeted audiences to informdecisionmaking processes within the organization. The individual inthis role will be responsible for designing implementing andanalyzing focus group studies to support product developmentmarketing strategies and customer engagementinitiatives.KeyResponsibilities:
  • Identify researchobjectives and develop study designs for focus groupsessions
  • Recruit suitable participants based ondemographic and psychographiccriteria
  • Facilitate focus group discussions andconduct interviews to elicit valuablefeedback
  • Analyze qualitative data to identifykey themes and insights
  • Prepare detailedreports and presentations summarizing studyfindings
  • Collaborate with crossfunctional teamsto integrate study findings into actionablerecommendations
  • Stay updated on industry trendsand best practices in qualitative researchmethods
  • Ensure ethical considerations and dataprivacy regulations are adhered to throughout the researchprocess
  • Manage project timelines and budgetsfor focus group studies
  • Utilize variousresearch tools and software to conduct and analyze focus groupstudies
  • Conduct poststudy evaluations to assessthe impact and effectiveness of researchinitiatives
RequiredQualifications:
  • Bachelors degree inPsychology Sociology Marketing Business or a relatedfield
  • Proven experience in designing andconducting focus group studies or qualitative researchprojects
  • Demonstrated ability to extractactionable insights from qualitativedata
  • Strong analytical skills and the abilityto interpret complex information
  • Excellentverbal and written communicationskills
  • Proficiency in qualitative data analysissoftware and tools (e.g. NVivoATLAS.ti)
  • Ability to manage multiple projectssimultaneously and work effectively under tightdeadlines
  • Strong interpersonal skills and theability to facilitate group discussionseffectively
  • Understanding of research ethicsand compliance with data protectionregulations
  • Detailoriented with a high level ofaccuracy in data collection andanalysis
  • Experience in reporting and presentingresearch findings to diverseaudiences
  • Proactive problemsolving abilitiesand a creative approach to researchmethodologies
  • Ability to work independently aswell as part of a collaborative teamenvironment
  • Understanding of statisticalmethods and their application in qualitativeresearch
  • Flexibility and adaptability in adynamic and fastpaced researchenvironment

research,qualitative dataanalysis,marketing,data protectionregulations,business,psychology,written communication,researchethics,qualitative research,focus,data interpretation,communicationskills,focus group studies,data,research design,presentationskills,sociology,facilitation,projectmanagement,problem-solving,verbal communication,statisticalmethods,data analysis

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