Manager- Primary Market Research

7 months ago


Gurugram, India Trinity Life Sciences Full time

Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives. Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member. Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights. Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy. Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives. Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem. Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines. Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables. Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members. Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights. Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables. Guides development of new slide frameworks and visual templates that can present key data / insights powerfully • Sends timely and thoughtful responses to client/leadership requests, questions, and needs. Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences). Responsible for professional development, engagement and coaching of junior team members. Teaches best practices to junior team members for structured written and verbal communication. Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team. Adapts working style as needed, developing strong collaboration and trust across team members. Demonstrates good judgement across all interactions, and a respect for all team members internally and externally. Education: A bachelor or master’s degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred Manager – Minimum 5 years of experience in Market Research and marketing consulting work in healthcare. Knowledge of US healthcare market. Experience in execution of advanced analytical methods – CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models etc. Knowledge of tools/programming platforms – Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced PowerPoint. Experience in writing surveys and discussion guides with knowledge of biases and ways to make instruments easier for respondents. Evidence of leading and managing teams/projects.


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