Assistant Manager Marketing

7 months ago

Gurugram, India Royal Enfield Full time
Job Requirements

Position title

Assistant Manager Marketing

 

Reports to

Lead - Online Sales Channel


Job grade

Assistant Manager

 

Location

Gurgaon

 

Job Purpose

The role of Assistant Manager Marketing is part of Royal Enfield’s Apparel business, responsible for delivering the targeted enquiries/footfalls/sales towards business target achievement year-on-year. This will also include leading all strategy and execution for performance marketing across Online channels, support in flagship campaign execution and internal and external liaison with creative, media and collateral production partners for Royal Enfield Apparel business.


Key Responsibilities

  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • End to end management of performance marketing activity across Paid Social channels
  • Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance
  • Work with Digital Marketing to ensure messaging across all channels are consistent and aligned
  • Work closely with the wider marketing and sales team to optimize audience strategies
  • Ensure budget is spent across performance channels efficiently
  • Track and report on key performance indicators of media activity


Work Experience

Education

Bachelor’s degree (Full Time) - Any specialization

Preferred - Masters in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM)


Experience

  • 5+ years experience
  • Experience of implementing market/customer segmentation strategy and communication/micromarketing/direct marketing programs for brands largely built through word-of-mouth advocacy and influencer engagement
  • Good understanding of our target audiences and the insightful triggers & barriers that govern their usage/purchase behavior, and the working knowledge of brand/ sub-brand marketing
  • Creative agency exposure a definite plus
  • Knowledge of Digital tools e.g. Search Engine Optimization (SEO) would be ideal


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