Marketing Operations Manager II

3 weeks ago


Bengaluru, India ZoomInfo Full time

Marketing Operations Manager II :

Work Location : Bangalore/Chennai

Experience : 2-5 Years

General Function/Role Purpose:

The Marketing Operations Manager II will support the daily operations within our marketing team, specifically the technical aspects of the email campaign. 

Primary Duties: 

Help manage day to day technical aspects of email campaign execution out of our marketing automation platform (Adobe Marketo Engage), including program setup, target audience segmentation, email creation, QA and reporting.Triage requests and managing the launch calendar in our ticketing platform, Jira.Create campaign reports for stakeholders, such as A/B testing reports and make recommendations based on findings.Help manage data integrity between systems through monitoring syncs & updates.Leverage internal tools to import data into systems for scoring, enrichment & follow up.Stay abreast of marketing technology and email best practices in an effort to deliver best-in-class solutions to resolve business challenges.Performs other duties as required/assigned by manager. 

Knowledge, Skills, and Abilities Required

Bachelor's Degree or equivalent additional experience or training3+ years of Email or Campaign Operations experience3+ years Experience with Marketing Automation platforms (Marketo preferred)3+ years Experience using Customer Relationship Management software (Salesforce preferred)Knowledgeable in defining, building, and maintaining marketing segmentationsExcellent planning, organization, and time management skillsAbility to operate and meet deadlines under pressureTakes initiative and is able to deliver results without much supervision Willingness to learn and a passion for Marketing Technology
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