MPIN_Assistant / Deputy Manager - Content and Internal Marketing

1 month ago

Bengaluru, India Bosch Group Full time
Job Description

Key Focus Areas

1. Lead Internal communications, engagement and community building and management efforts and be the single point of contact for the same

2. Lead and execute content marketing activities pertaining to Digital, Direct media, Print, Paid Media Marketing, Social Media, Website Development & Management, creative coordination, vendor management Analysis and reporting, Undertake administrative tasks to support the execution and success of marketing campaigns

3. Responsible for Salesforce Marketing Cloud Management including Mailer journeys for the platforms

4. Lead and manage PR, social media platforms presence, external blog, internal platforms, website SEO content, press release, case studies, sales pitch decks, newsletters, landing pages, email deployment etc. and measurement for all offerings and MPS brand

5. Manage internal stakeholders coordination and external agency coordination and be responsible for a complete end to end process from briefing to getting the content produced, execution and performance reporting


Qualifications

Must Have

  • MBA in Marketing / Communication / Branding field
  • Worked in B2B content marketing and internal communication role for 4-6 years

Supporting competencies for the role

  • At least 4-6 years of work experience in managing the brand’s communication, content marketing and internal communication
  • Experience and expertise in Creative, content and communication a must
  • Expertise in creating presentations, writing Marketing and Creative Briefs, marketing content and
  • campaign reports
  • Excellent ability to develop and execute against strategic integrated multichannel marketing plans
  • Multi-tasker and willing to be flexible in work schedule and hours due to global teams interaction.
  • Excellent communication, external and internal stakeholder management skills
  • Extensive prior experience of working with agencies to execute and deliver campaigns


Additional Information

What does the role entail?

1. Working closely with product and sales teams for producing content
2. Liasoning with global teams including marketing, design and other approval authorities for
the approvals, deployment and scheduling the content pieces
3. Be responsible for managing the costs, keeping the account of the budgets, PO raising,
release and related procurement and reporting processes for all content related projects
4. Deploy email marketing campaigns on salesforce and manage the performance reporting
5. Build and manage internal community, email communications and employee engagement
6. Liaison with external partner agencies (media, creative, technical) and work closely to
achieve the desired output
7. Be responsible for SEO and blogs related off page and on page content
8. Monitor competition and category campaigns and activities on content marketing front for all
offerings and report on monthly basis
9. Content ideation, strategy and calendar creation would be a part of the regular activities for
the role
10. Active Stakeholder management and working with leaders
11. Stay up-to-date with developments, formats and generate new ideas to draw the audience's
attention.
12. Produce well researched and engaging content for online and offline syndication
13. Own key events, milestones for regional days with marketing content production and
syndication, focus on national importance and regional presence of brand
14. Work with GTM teams to create sales decks, getting them designed, video productions and
any other enablement lead requirements

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