Salesforce Sales Cloud

4 weeks ago

Bengaluru, India Linkage IT Full time

We are seeking a highly skilled and experienced Salesforce Development Expert who specializes in Salesforce Account / Customer master data management and possesses expertise in integrating with Dun & Bradstreet (D&B) API to de-duplicate, clean and enhance Account data.


1. Minimum 8 years of hands-on experience in Salesforce development, across multiple full lifecycle implementations in an onsite-offshore delivery model, with a focus on Account data management and optimization.

2. Strong hands-on expertise in integrating with third-party APIs, specifically the Dun & Bradstreet (D&B) API, to clean and enhance Account data.

3. Solid understanding of Salesforce customer data model, standard and custom objects, and data management best practices.

4. Strong knowledge of data cleansing techniques, deduplication strategies, data quality management and data governance principles.

5. Leadership experience mentoring a team of offshore resources across the full implementation lifecycle.

6. Experience in designing and implementing custom Salesforce solutions using Apex, Visualforce, Lightning Components, and other related technologies.

7. Strong problem-solving and analytical skills, with an attention to detail and a commitment to data accuracy and integrity.

8. Excellent communication skills and ability to collaborate effectively with stakeholders across different teams.

9. Strong core consulting and client facing skills.

10. Salesforce certifications, such as Salesforce Certified Platform Developer or Salesforce Certified Administrator, are a plus.

Responsibilities1. Hands-on ownership of the Salesforce CRM system focusing on Account / Customer master data management to improve data quality and enforce data governance policies.

2. Perform technical analysis for Salesforce CRM system to integrate with D&B API for de-duplication, cleansing and enhancement of customer master data. Design and implement integration workflows to retrieve, cleanse, and enhance Account data using D&B's comprehensive business database. Implement data cleansing techniques to ensure data integrity and eliminate inconsistencies. Enrich Account records with additional information from D&B, such as firmographics, financial data, and industry insights.

3. Implement data governance policies and processes in Salesforce CRM to maintain data quality, integrity, consistency, and accuracy of customer master data. Establish data standards, validation rules, and workflows to search for existing customer before creating new customer.

4. Collaborate with cross-functional teams including sales, marketing and data teams, to understand their data needs and ensure alignment with Account data strategies, in addition to integrating Salesforce CRM customer data with diverse applications such as ERP and data lake.

5. Design and implement data mapping, transformation, and enrichment processes in Salesforce CRM for customer master data to ensure seamless data integration.

6. Identify & Drive opportunities to streamline and automate customer creation process in Salesforce CRM improving data quality and governance. Develop efficient workflows to improve productivity and reduce manual effort.

7. Provide guidance, training and support specific to Salesforce CRM end-users and stakeholders on best practices for customer creation and maintenance, data hygiene, and the utilization of D&B-enhanced Account data.

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