Digital Marketing Specialist
2 months ago
Pallet is a leading omni channel solutions provider headquartered in India. We empower retailers to seamlessly integrate their physical and online stores, creating a unified and frictionless customer experience. We offer a comprehensive suite of solutions, including inventory management, order fulfillment, marketing automation, and customer relationship management (CRM).
The opportunity:
We are seeking a data-driven Digital Marketing Specialist to join our team. The ideal candidate will have a strong foundation in digital marketing, with a particular emphasis on Google Ads, social media marketing, and analytics. This role requires a strategic thinker who can develop and execute effective digital marketing campaigns to drive customer acquisition and growth.
Responsibilities:
• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize Google Ads campaigns to maximize ROI and improve ad performance.
• Create engaging social media content and manage company profiles across various platforms.
• Analyze website and campaign performance metrics to identify trends and opportunities for improvement.
• Conduct in-depth analysis of customer acquisition costs and propose strategies to reduce them.
• Implement SEO best practices to improve organic search visibility and drive website traffic.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with cross-functional teams to ensure alignment with overall marketing goals.
Requirements
• Bachelor's degree in Marketing, Business, or a related field.
● Only female candidates preferred.
• 2+ years of experience in digital marketing, with a strong focus on Google Ads and social media.
• Proven ability to analyze data and translate insights into actionable marketing strategies.
• Strong understanding of SEO principles and best practices.
• Experience with social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Proficiency in Google Analytics and other analytics tools.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
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