Manager - Brand Marketing
4 weeks ago
About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us
The Role
We are looking for an experienced Brand Manager to help us build our brand awareness and drive user adoption and preference within the category. You’ll work across all levels and departments of our organization to find what make us unique and communicate it to the world.
What does a brand manager do?
Brand managers are people who shape a company’s perception. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like
to meet you.
Ultimately, you’ll help us build PhonePe’s equity amongst users and drive growth.
Responsibilities
Action and analyze consumer insights mining
Communicate our Brand Positioning and mission
Translate brand elements into plans and go-to-market strategies
Collaborate with other team members working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Measure and report performance of marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Ideal Candidate
Proven working experience as Brand/Marketing Manager● 5-7 years of work experience in core brand and marketing communication roles
● Proven ability to work on brand and marketing strategies and communicate recommendations
● Experience in identifying target audiences and devising effective campaigns
● Excellent understanding of the full marketing mix
● A creative mind geared towards problem solving
● Good communication skills
● Up-to-date with latest trends and marketing best practices
● Degree in marketing or a related field
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy-
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