Manager - Brand Marketing

2 weeks ago

Bengaluru, India Razorpay Full time

The Role:

We are on a lookout for a brand marketer to help us build the RazorpayX brand and product awareness for the business finance suite. Someone who is an expert at building campaigns, strong grip on content marketing & social media, and can own the events charter.
A creative storyteller to narrate these stories and give the brand a voice using strategic crafty messaging.

Incumbent will primarily be involved with developing and implementing strategies and driving the brand with defined KPIs to strengthen the company’s market presence and help it find a “voice” that will make a difference.

Roles and Responsibilities:

Come up with a robust brand marketing strategy that takes forward the RazorpayX business Ideate, collaborate and drive rigorous execution against this strategy Drive brand marketing efforts across campaigns, social media, content, events & community building  Prepare a structured framework for objectively measuring the efficacy of marketing efforts  Ability to drive consumer research independently and with agencies Work with external agency partners, partner marketing channel, design teams in ensuring execution conformance  Work collaboratively with the product marketing and growth teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz

Desired Qualifications:

4 - 5 years of overall marketing experience, fintech/ SAAS experience will be an advantage however not mandatory Minimum 2+ years of having managed brand marketing campaigns This role involves team management. Therefore, previous managerial experience will be a plus Strong creative & soft skills combined with an affinity for data Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts. Ability to make decisions in a changing environment, anticipate future needs and drive results.

Location: Bangalore

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