Manager-Retail Marketing(W&W)
4 weeks ago
Unique Job Role
Assistant Manager/ Manager, Retail Marketing
Function
Sales
Reporting to
Sr. Manager, Marketing
Business
Watches & Wearables
Band
Date
Job Details
To manage and coordinate all marketing promotions of offline channels and devise BTL activates based on analysis of audiences, current market conditions and competitor information for the Titan World & Helios channel. Lead the organized BTL campaigns centrally with all India partners – Magic Pin, Uber, Pine Labs etc.To enhance the digital presence of the on ground stores – GMB, Store webpages etc.Digitize processes and lead critical store promotions.Prepare calendar of events and share campaign creatives with regional teamsCoordinate with external international brands and convince them to partner in activitiesExternal Interfaces
Internal Interfaces
Key customersThird Party Service ProvidersMarketing agencyExternal auditors Digital partners Regional sales teams Product and Brand teamsAnalytics teamsSupport teamsDesigning, Encircle & Social media teamsJob Requirements
Education
Graduate (MBA)
Relevant Experience
3- 4 years
Behavioural Skills
Customer orientationAmbiguity toleranceDrive for outputsNetworking abilityInfluencing/convincing abilityDetail orientationKnowledge
Vendor managementTechnology savvy Digital prowess – GMB, Website managementProcess Contributions
Process Contribution
Process Outcome
Performance Measure
Sales: Sales planning: BTL – Centralized & Regional
Provide inputs in formulating the BTL activities, High impact on-ground marketing activities Develop the annual marketing spend targets to maximize channel top line and bottom line Provide periodic reviews on performance against plan Plan and execute activities with Pan India partners and find new collaboration partners Annual business plan Year on Year business growthSales: Retail marketing: Digital Presence
Digital presence on Google My Business, Store Websites etc. Digitize tracking and action on missed calls etc. Digital presence enhancement Alignment scoreSales: Retail marketing: Annual campaign creatives & Partnerships
Plan campaigns in advance and share creatives, marketing plans with regions Speak to different brands (Helios) and get sponsorships from them for specific events Retail marketing calendarMarketing activities Increase in new/ repeat customers-
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