Manager - Content and Digital (Corporate Branding)

6 months ago

Bengaluru, India Titan Company Full time
Job Description:

Job Description: Manager Corporate Branding

Unique Job Role

Manager Corporate Branding

Function

Marketing

Reporting to

Head – Corporate brand

Business

Corporate

Grade

Date

---

Job Details

To define the corporate brand aligned to the business requirements and strategy of the firm and develop brand initiatives to promote the defined corporate brand

External Interfaces

Internal Interfaces

• Vendors

• Senior management team

• Business SPOCs

• IT team

Job Requirements

Education

• MBA in marketing

Relevant Experience

• 4 – 5 years of relevant experience with client / agency experience

Behavioural Skills

• Business Savvy

• Ability to nurture relationships

• Ability to influence for impact

• Accountability

• Curious

• Passionate

Knowledge

• Knowledge of marketing planning process

• Knowledge of the Products

• Local/regional competition across customer segments

• Applicable policies for customers

• Knowledge of media houses

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing : Marketing Services : Annual Operating Plan

1. Provide inputs in the development of the annual operating plan based on the corporate and social media plan

· Inputs for annual operating plan

· Adherence to timelines and guidelines

Marketing : Marketing Services : Corporate brand planning

1. Undertake discussions with appropriate stakeholders and conduct research to identify the themes with regards to corporate branding for Titan

2. Analyse the emerging themes and develop the corporate branding pillars / values for Titan in agreement with the leadership team

3. Develop the brand brief for the vendors and evaluate the plan developed by the vendor

4. Disseminate the content pieces across the corporate brand’s various channels

· Corporate branding theme

· Brand brief

· Branding plan & calendar

· Adherence to timelines

· Adherence to Titan brand guidelines

Marketing : Marketing Services : Social media planning

1 Create the social media plan/calendars based on the existing/new buckets and the overall social media strategy

2 Develop the brand brief for the vendors and evaluate the plan developed by the vendor

3 Write, or work with the agency partners to create relevant content pieces

4 Understand and collate analytics to evaluate the performance and suggest the necessary way forward

· Brand brief

· Social media plan & calendar

· Adherence to timelines

· Adherence to Titan brand guidelines

Marketing: Marketing Services: Corporate Branding & Social media plan Execution

1. Coordinate with the vendors to identify appropriate opportunities for executing the plan as per the guidelines

2. Programme management of the corporate branding initiatives to completion as per the agreed statement of work

3. Analyse the feedback from appropriate sources regarding the effectiveness of the initiatives and undertake appropriate action based on the same

· Execution of corporate brand / social media plan

· Adherence to timelines

· Adherence to statement of work

· Brand engagement score

· Budget allocation in line with the plan

Marketing : Marketing Services : Corporate website management

1. Liaison with appropriate stakeholders to develop / update of the content for the corporate website on a periodic basis

2. Understand and collate analytics to evaluate the performance and suggest the necessary way forward

3. Coordinate with the IT team for the maintenance of the corporate website as per the guidelines

· Timely update of corporate website

· Adherence to timelines

· Engagement score

Marketing : Marketing Services : Vendor management

1. Identify the various vendors to partner with the firm based on their offerings, expertise, alignment to the requirements, etc.

2. Manage the relationship with the vendor on an ongoing basis to ensure that the plan is executed as per the statement of work

· Vendor identification as per requirements

· Management of vendors

· Adherence to Statement of Work

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