Influencer Marketing

4 weeks ago


Kolkata, India ITC Full time

To manage influencer marketingcampaigns and build ITC’s brand friends community to build brand advocacy,consideration and enable desired action of commerce through content.

The role is ideal for a youngenterprising and enthusiastic individual who has a thorough understanding ofthe social media platforms and is well acquainted with the different cohorts ofsocial influencers and their content. Prior experience of 3-4 years ininfluencer marketing is preferred


KeyResponsibilities:

·Assist indesigning, implementing and monitoring influencer outreach campaigns acrossITC’s Personal Care Brands

·Cultivateand maintain relationships with bloggers, instagrammers, youtubers and socialmedia influencers

oDrive themicro and nano influencer outreach (2000 per month) across brands

oManage CatA and Cat B influencers for annual tie ups across brands

·Enhanceunderstanding of influencer tools and aggregator influencer spaces andcompetitor tracking for influencers.

oTrack andmonitor competition in the influencer campaigns and influencer utilization

oMapinfluencer SOV on a monthly basis with respect to Reach, Engagement, views andshareability

oCustodianand Analytics for influencer assessment and campaign outcome for ITC’s inhouseinfluencer tracking and monitoring tool

·Liaise withbrand teams, social media teams, performance marketing teams, ecommerce contentteams and the aggregator / influencer agencies to create impactful campaigns

·Participateand manage the social communities they’re a part of – ensuring that they’rewell connected to the influencer networks

·Ensuring ontime payments and swift query resolutions for both internal as well as externalstakeholders



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