Lead PPC
2 months ago
Job Location:
Mumbai
Job Type:
Permanent
Education:
Any Graduates / Any Post-Graduates
Position:
Lead PPC
Experience:
8-10 Years
No of Openings:
1
Roles and Responsibilities
8+ years of experience in digital marketing space, preferably at a fast-growing IT company. Must have experience is managing a spending budget of $1 million USD. Must have worked with Google shopping campaigns. Formulate and execute the organization's digital marketing strategy across all marketing channels with expertise in AdWords, Facebook & Instagram. Implementing performance-based digital marketing techniques of SEM, remarketing, and display advertising for lead generation. Generate leads from every possible source while optimizing overall ROI. Come up with innovative ideas and growth hacks to drive more business. Manage initiatives aimed at increasing traffic, driving customer engagement and conversion. Analyse and provide insights around site traffic and other key metrics with Google Analytics, dashboards, and relevant business tools. Manage and mentor a team of around 25-30 Pai specialist members to ensure various campaigns are delivered effectively, on time and on budget. You must be data-driven, analytical & enthusiastic with a proven track record Experience with Google Analytics, and proven ability to capture and collate data in a presentable and useful way. Proven lead generation capabilities through paid digital mediums. Excellent hands-on exposure to managing large-scale campaigns on Adwords, Facebook, and other ad network platforms. Experience running both low-budget and high-budget campaigns that can generate a high number of leads at a favorable ROI. Past experience in managing relationships with agencies and alliance partners with regular correspondence to maximize lead flow. Experience managing a team and mentoring and developing junior team members. A positive, collaborative, and solution-focused attitude Performance marketing needs to be there. Excellent in GA4 and Conversion tracking (Facebook, Instagram, Google Ads and other channels) Adobe Analytics experience -Nice to have
Skills
Good communication Team handling-
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