Digital Marketing Executive

3 weeks ago


Mumbai Maharashtra, India Eminenze Solutions Full time

**Salary as per industry norms & app 15 - 20 % more than last drawn salary (salary certificate is must)**

**Qualification: Grad./ Dip. From a reputed art school**

**Location: CENTRAL, SOUTH MUMBAI & CENTRAL SUBURBS**

**2 years for junior / 4-5 years for senior**
- Expertise in social media, SEO and PPC.
- Skilled in marketing the client business to achieve objectives such as lead generation, high online visibility, online brand positioning & ORM.
- Responsible for overall digital marketing strategies involving SEO, SMO, PPC, Content Marketing,
- Formulated marketing strategies for Facebook page optimization in order to increase brand visibility & improve online brand positioning of the business.
- Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram
- Research on competition and provided media trend analysis
- Must have expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display/Dynamic Ads and Shopping Ads
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns
- Must know how to optimize campaigns based on bids and quality score
- Must be well aware of the anatomy of a highly converting landing page and know how to setup A-B Test to ensure campaign success
- Must know tools to analyse campaigns of competitors and benchmark performance accordingly
- Ecommerce PPC experience is must

Pay: ₹100,000.00 - ₹300,000.00 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)

Work Location: In person



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