Associate Product Manager

7 days ago


Bengaluru, India Setu Full time
Importance of the role 

Setu’s Data & Identity Business Unit (BU) is building new rails to improve how India shares and verifies user data in a secure, risk-mitigating, and consent-driven manner. We are currently building a set of APIs to revolutionise the way data sharing takes place for a plethora of use-cases. 
Personal Finance Management is at the cusp of a digital revolution and democratisation, thanks to account aggregation and its offshoot capabilities. This role is special,  since it’ll give you a deep look inside the business objectives and technical architecture of multiple companies across financial services. The learning potential is immense 

RequirementsWhat will you do at Setu?

In this role, you’ll spend your time—

  • Taking an active role in driving the progress of the Account Aggregator & Insights products’ supply and demand-side partnerships.

  • Convert the requirements of our demand-side partners and customers into crisp technical specifications that tackle their key problems and enable new use-cases.

  • Work on our licensed account aggregator entity & insights to build the best consumer account aggregator and personal finance management experiences.

  • Use data-driven decision-making to drive the product roadmap and initiatives. 

  • Helping improve the performance of existing products. This covers driving data, sharing volume, technical performance and uptime, and customer conversion analysis. You will also establish close relationships with the product owners at our partners to understand their concerns and requirements.

  • Helping the Product team scope out pricing and market sizing for new partnerships and products. This would involve creating collaterals — one-pagers and decks — to pitch and close new partnerships, alongside contributing individual analysis.

  • Do whatever it takes to grow the Data Business Unit.



Who is the right fit for this role?

To excel in this role you will need—

  • Unimpeachable integrity: You always keep your word, no matter what. And you do the right thing, always. You own up to your mistakes and can reflect on your performance objectively.

  • High Agency & a bias for action: You’re someone who gets stuff done, highlights problems and solves them. You’re able to work in zero-to-one environments. You will ensure we find our way to product market fit with new initiatives or take our initiatives that have found ground from 1, to 10, to 100. 

  • Strong organisational skills: As part of the role, you will need to be on top of multiple threads between different internal and external stakeholders. You will do well if you have a robust personal organisational system to keep track of all the moving parts.

  • A keen analytical mind: You should be able to turn around a deck or a summary document in tight timelines with minimal oversight. You should at least have a basic understanding of personal finance management, cross selling and underwriting, as well as how machine learning models can be applied to financial data.

  • Familiarity with tools of the analytics trade: Decks, Docs, and Dashboards, with prior exposure to writing basic SQL queries and modifying complex ones. 

  • A burning desire to learn and develop deep fintech expertise — building API infrastructure is a lot harder (and more rewarding) than consumer fintech. You will need to learn about:

    • How financial products work: You’ll need to become an expert on the commercials of savings products, loans, payment products, insurance, and its various nuances.

    • Architecture of legacy systems: In order to break new ground and close partnerships, you must first understand where existing systems are broken.

    • Setu platform architecture and the role of APIs in financial services.

  • To be a technical wizard: Familiarity with API products or the financial services ecosystem



BenefitsWhy Setu?

We will spare no efforts to ensure that Setu empowers you to do the most important and impactful work of your career—
  • Opportunity to work closely with the founding team who built and scaled public infrastructure such as UPI, GST, Aadhaar, etc.
  • We care deeply about your growth. So we work hard to provide you with—
    • Exposure to other verticals such as product, engineering, business, etc.
    • A fully stocked library and unlimited book budget.
    • Tickets to conferences and industry events.
    • Fortnightly learning sessions where we invite both team members and external experts to teach you something new.
    • Learning and development allowance that gives access to subscriptions, courses, certifications, music classes, and much more. Grow, learn, and improve with Setu
  • Kick-ass benefits including comprehensive health insurance for you and your family, personal accident and term life insurance, access to mental health counsellors, extraordinary coffee, and a beautiful office with lots of solid wood and natural light.
  • We work hard to make sure our team is diverse and varied. We interview and hire purely on merit, skill, and competence—everything else is irrelevant.
Join us if you want to be part of a company that’s building infrastructure that will directly impact financial inclusion and improve millions of lives. No cashbacks, no growth-hacks, no bullshit. Just an audacious mission, and an obsession with craftsmanship in code.

Our core DNA


Our culture code—How We Move, defines the behaviours we expect from our people. When you display any of the six culture code elements, you demonstrate ‘Every Day is Game Day’. The six elements of our culture code—


●        Take the shot: You decide fast and deliver right. 

●        Sign your work like an artist:  You master what you do and take pride in it.

●        Be the sherpa: You lead your crew on every expedition.

●        Be the CEO of what you do: You own it and make things happen.

●        Care with tough love: You empower others with trust, respect, and openness.

●        Own tomorrow: You innovate for the customer and beyond.

Join us if you want to be part of a company that’s building infrastructure that will directly impact financial inclusion and improve millions of lives. No cashbacks, no growth-hacks, no gimmicks. Just an audacious mission, and an obsession with craftsmanship in code.





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