Group Manager
2 weeks ago
Location : Bangalore
Years of Experience: 6-8years
Education: MBA
Skills: Brand Marketing, Digital Marketing ,
Key Result Areas
Impact the Brand Financials
Monitor the marketing budget and expenditure Monitor % Sales from new developments/innovations in current category or a new category War on CostsUnderstand, Define & Continuously track evolving consumer needs
Define & track the targeted customer in terms of demographic & psychographic profile Understand triggers influencing buying, buying process and shopping behaviorDevelop Relationships with agency partners to build & execute Communication & Marketing plans
Finalize selection of agency partners for execution of Marketing Plans Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View Ensure efficient Media Planning & BuyingDefine Brand Positioning & build a system to monitor brand performance
Based on the Target Group profile, work with the creative team to define the brand personality Define & maintain relevance of the value dimension of the brand- both tangible & intangibles Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand PositioningCustomer engagement
Plan the marketing Campaign Effectiveness Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM Build Marketing Plans and Budget for executing on agreed objectives Innovate in marketing execution to build marketing cost efficienciesEfficiency in marketing processes
Agency Management Media plan effectiveness wrt reach and frequency Annual Brand Plan Process efficiencyMonitor competitive brand marketing activities
Track market research data Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan-
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