Data Scientist Market Mix Modelling

2 months ago

Sany, India Quation Solution Private Ltd Full time
Overview:The DataScientist (Market Mix Modelling) plays a crucial role in analyzingmarket data to provide insights and recommendations that drivestrategic business decisions. This role is essential foridentifying the effectiveness of marketing strategies optimizingresource allocation and maximizing ROI.KeyResponsibilities:
  • Conducting dataanalysis and modeling to understand market trends and customerbehavior
  • Developing and implementing market mixmodels to evaluate the impact of different marketingchannels
  • Collaborating with marketing and salesteams to identify key performance indicators and developmeasurement frameworks
  • Designing and executingA/B tests to assess the effectiveness of marketingcampaigns
  • Building predictive models toforecast market outcomes and marketingperformance
  • Applying statistical techniques toanalyze large datasets and extract actionableinsights
  • Communicating findings andrecommendations to stakeholders through reports andpresentations
  • Working closely withcrossfunctional teams to integrate market mix models into businessdecisionmaking processes
  • Staying updated withindustry trends and best practices in market mix modeling and datascience
  • Contributing to the development andenhancement of data infrastructure and analyticstools
RequiredQualifications:
  • Masters degree or PhDin Statistics Mathematics Economics Computer Science or relatedfield
  • Proven experience in market mix modelingmarketing analytics or relatedfields
  • Proficiency in statistical analysisregression modeling and time seriesanalysis
  • Expertise in programming languagessuch as R or Python for data analysis andmodeling
  • Strong understanding of machinelearning algorithms and techniques
  • Ability tomanipulate and analyze large complex datasets using SQL Hadoop orsimilar tools
  • Excellent communication andpresentation skills for conveying complex datadriveninsights
  • Experience with data visualizationtools such as Tableau or Power BI
  • Knowledge ofmarketing principles and concepts to interpret and contextualizemodeling results
  • Detailoriented approach with afocus on accuracy and reproducibility ofresults
  • Proven ability to work effectively in afastpaced dynamic environment and manage multiplepriorities
  • Strong problemsolving skills and astrategic mindset for leveraging data to address businesschallenges
  • Experience in collaborative teamworkand crossfunctional projectmanagement
  • Understanding of data privacy andcompliance regulations in relation to market dataanalysis

hadoop,analytics,dataprivacy regulations,r,problem-solving skills,machine learningalgorithms,market mix modeling,sql,python,machine learning,dataanalysis,market research,modeling,data visualization,regressionmodeling,communication skills,statistics,projectmanagement,statistical analysis,time series analysis,presentationskills,marketing principles

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