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Data Scientist

5 months ago

Bengaluru, India Prescience Decision Solutions Full time
Job Description
  • Develop and implement Marketing Mix Modeling (MMM) projects to quantify the impact of marketing channels.
  • Utilize machine learning techniques to analyze massive datasets and extract actionable marketing insights.
  • Develop and execute What-If scenarios to assess the potential outcomes of different marketing strategies.
  • Leverage data-driven insights to optimize marketing campaigns and allocate resources effectively.
  • Collaborate closely with marketing and business stakeholders to understand their needs and translate them into analytical solutions.
  • Communicate complex findings and recommendations in a clear and actionable way to both technical and non-technical audiences.
  • Stay current with the latest trends and advancements in marketing analytics and machine learning.

Requirements
  • Experience as a Data Scientist or similar role with a focus on marketing analytics.
  • Proven expertise in SQL and Python programming languages.
  • In-depth knowledge of Marketing Mix Modeling (MMM) methodologies.
  • Solid understanding of machine learning algorithms and their applications in marketing.
  • Practical experience in several of the following areas: time series forecasting, clustering and classification techniques, regression, boosting algorithms, optimization techniques, NLP, recommendation systems, ElasticNetExcellent programming skills preferably in Python/Py spark and SQL
  • Excellent communication and presentation skills with the ability to translate complex data into actionable insights for diverse audiences.
  • Strong analytical and problem-solving skills.
  • A collaborative and results-oriented mindset.
  • Passion for learning and staying up-to-date with the latest advancements in the field.

Benefits
  • Competitive salary and performance-based bonuses.
  • Comprehensive insurance plans.
  • Collaborative and supportive work environment
  • Chance to learn and grow with a talented team.
  • A positive and fun work environment


Requirements
Experience as a Data Scientist or similar role with a focus on marketing analytics. Proven expertise in SQL and Python programming languages. In-depth knowledge of Marketing Mix Modeling (MMM) methodologies. Solid understanding of machine learning algorithms and their applications in marketing. Practical experience in several of the following areas: time series forecasting, clustering and classification techniques, regression, boosting algorithms, optimization techniques, NLP, recommendation systems, ElasticNetExcellent programming skills preferably in Python/Py spark and SQL Excellent communication and presentation skills with the ability to translate complex data into actionable insights for diverse audiences. Strong analytical and problem-solving skills. A collaborative and results-oriented mindset. Passion for learning and staying up-to-date with the latest advancements in the field.