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Asst Branch RE Manager

1 month ago

Bengaluru, India Colgate-Palmolive Company Full time

Relocation Assistance Offered Within Country
Job Number #164045 - Bangalore, Karnataka, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

About Us

 

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

 

If this is how you see your career, Colgate is the place to be

 

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

 

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day

 

What is the purpose of this role?


Retail Marketing team (commonly known as Trade Marketing in other organizations) in CP is the key bridge between Consumer Marketing and Field Sales teams to drive the company's business objectives and strategic priorities. In this strategic role, you will be a part of the Branch Retail Marketing team supporting strategy for CP’s SWIFT branch (i.e. South & West India)


Why is this exciting? 


The Asst. Branch Retail Marketing Manager is the key link with the field teams who drive the business. Your role as part of the branch RE team is to develop and drive the Retail Marketing strategy by category, by RE (Retail Environments like general trade, wholesale, standalone modern trade etc), and by region. Using data based decision making, you will work closely with Consumer Marketing to initiate / implement brand strategy in relevant states / RE’s.
 
What would be the responsibilities for this role?

 

  • Coordinating with central RE managers to share geo specific insights on GTM & driving GTM strategy on the ground through Field teams
  • Working with the Branch Finance Manager to ensure efficiency & effectiveness in all spends wrt trade / in-store etc.
  • Analysis of market share and ND/WD/internal data points/ITT/STT figures to arrive at the optimum strategy for CP in that state w.r.t. to category growth & share growth.
  • Conceptualizing in-market solutions to tap local business opportunities, and liaising with field teams for the successful implementation of the same.
  • Develop communication plan for Field team, RE’s and for Key large customers
  • Successful execution of RE-wise activations that are planned
  • Work closely with Regional Managers to identify opportunities and actioning Go-to-Market strategies
  • Work as part of Retail Marketing with RE managers and Brand Managers to close quarter activation grids by category / brand / geography

 

What does the ideal candidate profile look like?


Required
2-4 years of overall experience including 2+ years of frontline sales
MBA from Tier-1 or Tier-2 b-school


Preferred
Prior experience with FMCG
Prior experience in Retail Marketing / Trade Marketing


Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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