Freelance Marketing Consultant

2 months ago


Gurugram, India XpertReach Full time

Job Overview

We are seeking a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to join our team on a project basis. The ideal candidate will have extensive experience in digital marketing strategies, including SEO, content marketing, social media, PPC, email marketing, and analytics. As a Marketing Consultant, you will develop, implement, and optimize customized digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our clients.

 

Key Responsibilities

  • Strategy Development:
    • Create and execute tailored digital marketing strategies that align with client goals, target audiences, and market trends.
    • Identify and recommend growth opportunities across various digital channels.
  • Campaign Management:
    • Design, launch, and manage campaigns across channels, including social media, email, SEO, PPC, and content.
    • Monitor campaign performance, making data-driven adjustments to improve KPIs.
  • Content & SEO Optimization:
    • Conduct keyword research, develop content strategies, and oversee content creation.
    • Optimize website and campaign content to improve search engine rankings and organic traffic.
  • Social Media Strategy:
    • Develop social media strategies to increase brand presence and audience engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
    • Track and optimize social media ad campaigns.
  • Analytics & Reporting:
    • Analyze marketing data and KPIs to measure campaign effectiveness.
    • Generate and present reports with actionable insights to stakeholders.
  • Client Collaboration:
    • Consult with clients to understand business goals, target audiences, and challenges.
    • Maintain clear, ongoing communication with clients to ensure alignment and manage expectations.

 


Requirements

Qualifications

  • Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) preferred.
  • Experience:
    • Minimum of 3-5 years of experience in digital marketing.
    • Proven experience managing and optimizing digital campaigns across SEO, PPC, social media, and email marketing.
  • Skills:
    • Expertise in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and CRM software.
    • Strong analytical skills with the ability to interpret data, track metrics, and identify trends.
    • Excellent written and verbal communication skills, with a creative approach to marketing challenges.
    • Ability to work independently, prioritize tasks, and meet deadlines in a remote work environment.

 

Preferred Attributes

  • Strong project management skills and attention to detail.
  • Proactive problem-solving abilities with a passion for digital marketing trends.
  • Experience working with clients in various industries, including e-commerce, B2B, and B2C.

 



Benefits

Benefits of Working with Us

  • Flexible, remote work environment.
  • Opportunity to work with a variety of clients and projects.
  • Collaborative, supportive team culture.
  • Competitive project-based compensation.




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