BTL Coordinator

BTL Coordinator - Job Description:

1. BTL activity Development and Execution:

• Plan, Coordinate and execute BTL campaigns effectively.
• Coordinate with sales team and understand the market requirement and execute activities aligned with the sales objectives and to optimize the output of the campaigns.
• Manage the budget for BTL activities, ensuring expenditures align with the Planned budget.
• Implement innovative ideas to differentiate campaigns and achieve competitive advantage.
• Stay informed about the latest industry trends, best practices, and emerging technologies in BTL marketing.
• Issue Resolution: Address and resolve any issues or unexpected problems that arise during the event, such as logistical challenges or customer concerns.

1. Effectiveness measurement and activity development: -

• Monitor and evaluate the effectiveness of BTL campaigns through key performance indicators (KPIs) and other metrics.
• Analyse activity results, generate reports, and provide actionable insights to optimize future campaigns.
• Use the Insights to upgrade the specifications, the process and materials of BTL elements.

1. Vendor development and coordination: -

• Liaise with external vendors, agencies, and partners to coordinate the execution of BTL initiatives.
• Ensure that all third-party deliverables meet quality standards and project timelines.
• Negotiate with vendors and suppliers for promotional materials and services.
• Develop Potential vendors in each market for all the BTL verticals.

1. Marketing Material Management:

• Inventory Check: Regularly check the inventory of promotional materials and merchandise, and reorder items as needed.
• Material Distribution: Distribute promotional materials Dealers, Retailers, ensuring they are displayed correctly and in accordance with campaign guidelines.
• Record Keeping: Maintain accurate records of expenses, materials used, and other relevant details related to BTL activities.
• Coordinating in distribution of promotional materials such as flyers, brochures, and branded merchandise.

1. Travel Requirements:

• Candidates should be prepared to travel frequently. "Travel may involve overnight stays and extended hours.

1. Qualifications:

• Post graduation degree in marketing, or related field.
• Proven experience in BTL marketing.
• Excellent interpersonal and communicational skill, with ability to build rapport and collaborate effectively with diverse stake holders. Proficiency in Microsoft Office Suite and other relevant software

Attitude

• Entrepreneurial / Self-Driven
• Can do attitude

Requirements

• Knowledge of Hindi language must
• Any qualification
• Male candidates