Executive - Email Marketing

1 month ago

Bengaluru, India Exito Media Concepts Pvt Ltd Full time

Exito Media ConceptsPvt Ltd is a Global B2B Business Solutions company. We createconferences forums summits exhibitions and congresses to connectworld markets and also to be the meeting point between the worldsbuyers andsellers.


As an emailmarketing specialist you will require good knowledge of emailcampaigns. You should be able to conduct insightful market researchto establish a marketing strategy that will effectively reach thetargetaudience.


Duties andresponsibilities

Manage all aspects of Exito striggered and transactional email program: including but notlimited to Flagship Events & CustomizedEvents.

Develop manage and create astrong testing strategy for continuous improvement of all triggeredcampaigns.

Develop manage and createreengagement series for optimum conversion of unengagedsubscribers.

Collaborate with copy anddesign teams on creative execution ofoffers.

Responsible for analyzingemail metrics to improve conversion and plan futurestrategies.

Manage and execute thetesting process through our email serviceprovider.

Responsible for being currenton all direct marketing and email marketing best practices CANSPAMand GDPR compliance and applying that to direct marketingefforts.

Develop manage and createdrip campaigns foremailers.

Responsible for managinglists and accounts inCRM.


Requirementsandqualifications

  1. Bachelors Degreepreferred.

  1. 0.51 year of Email Marketing experiencepreferred.

  1. Demonstratedanalytical analysis of results and strategicplanning.

  1. Experienceworking with an email service provider platformrequired.

  1. Mustbedetailoriented.

  1. Positiveattitude selfmotivated creativeindividual.

  1. Expertwritten and verbal communicationskills.

  1. Excellenttimemanagement skills and the ability to shift gears in a fastpacedenvironment are amust.


Job Type:Full time & Onsite (5 day workweek)

JobLocation: Mangalore /Bangalore

- Bachelor s Degree preferred. - 0.5 - 1 year of Email Marketingexperience preferred. - Demonstrated analytical analysis of resultsand strategic planning. - Experience working with an email serviceprovider platform required. - Must be detail-oriented. - Positiveattitude, self-motivated, creative individual. - Expert written andverbal communication skills. - Excellent time-management skills andthe ability to shift gears in a fast-paced environment are amust.

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