Paid Social Executive

4 weeks ago


Chennai, India dentsu Full time
The purpose of this role is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Title:

Paid Social Executive

Job Description:

Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief.

•Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.

• Understanding the strategies like which worked better, and which doesn't work to plan the future campaigns accordingly.

• Preparing media plans for the new campaign/product launch by doing research like analyzing the historical performance, audience insights, insights from campaign planner.



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