Strategist - Paid Media

6 months ago

Ahmedabad, India Milestone Full time
Job Description About Us For over 25 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Milestone helps businesses create, organize, and amplify their digital information by enhancing their digital presence to make information more accurate, consistent, and visible. We do this with an omnichannel digital presence platform and add to it as much or as little design and service as businesses need to help them engage everywhere their customers are. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018, “Best use of search” in 2019. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company. Roles and Responsibility

Job Description

Are you looking to work in an innovative, fast paced environment? Do you want to work in a creative and tech-driven atmosphere where you see your ideas shaping into tangible products & services that help businesses improve efficiency and returns? Do you love scaling operations for Paid Media, Content Marketing and Technology? Are you an expert when it comes to Digital Campaigns? If your answer is yes, then you are the right candidate for Milestone.

What are we looking for?

Milestone is looking for an experienced, results-driven executive to be a part of our Digital Media Operations.The ideal candidate will be part of the Paid Media team for all our clients and will work closely with content, design, programming, analytics, CRO and products teams.

Objectives and Responsibilities

Create, manage, optimize, and analyze campaigns within Paid Search (Google Ads, Bing/ Microsoft Ads), Display (GDN, Programmatic is a plus), Paid Social (Facebook, Instagram), Meta Search (is a plus) and additional media platforms. Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals. Create and follow through with projects and initiatives that will benefit clients, including process development and new media tactic testing. Communicate with Customer Success Managers on a regular basis to review campaign performance, and suggest additional online marketing strategies and testing opportunities to improve conversion rates and efficiency metric. Keep current on the latest trends in the paid search, display, ad technology, and social media marketing channels and across the hospitality marketing industry Participate in meetings with clients to review Paid Media results and discuss recommendations and strategies

Hard skills

Experience in Excel, reporting, tracking, dashboarding, and data analysis Experience in setting up and optimizing paid media campaigns (paid search, paid social, display and good to know - metasearch, programmatic, ) Good working knowledge of Google Analytics, Google Analytics 360 & Google Tag Manager Ability to align marketing channels to client goals & outcomes Financial acumen on budget planning, pacing, and channel distribution Assist in team digital media training.

Soft Skills

Excellent communication skills, both written and verbal  Ability to multi task on multiple accounts, manage projects by taking end to end responsibility Fast-learner with demonstrated success in a fast-paced environment Excellent presentation skills Ability to work autonomously and in a group environment  Ability to solve problems Working and presenting with internal teams as well in client-facing presentations Ability to organize and prioritize work, adhere to deadlines and timelines, and adapt quickly to changing schedules.

Top Reasons to work for Milestone

SPEED: Work in a fast-paced and agile company VOICE: Create an impact through the thought leadership you bring to the team COMPANY POSITION: Join a company that is poised to capitalize on the accelerating digital transformation  GROW: Learn new skills and grow IMPACT: Manage a significant remit of responsibility  ETHICS: Operate in a principled and values-based culture STIMULATION: Exciting and innovative work environment

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