Strategist - Paid Media
2 weeks ago
Job Description
What are we looking for?
Milestone is looking for an experienced, results-driven executive to be a part of our Digital Media Operations.The ideal candidate will be part of the Paid Media team for all our clients and will work closely with content, design, programming, analytics, CRO and products teams.
Objectives and Responsibilities
Create, manage, optimize, and analyze campaigns within Paid Search (Google Ads, Bing/ Microsoft Ads), Display (GDN, Programmatic is a plus), Paid Social (Facebook, Instagram), Meta Search (is a plus) and additional media platforms. Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals. Create and follow through with projects and initiatives that will benefit clients, including process development and new media tactic testing. Communicate with Customer Success Managers on a regular basis to review campaign performance, and suggest additional online marketing strategies and testing opportunities to improve conversion rates and efficiency metric. Keep current on the latest trends in the paid search, display, ad technology, and social media marketing channels and across the hospitality marketing industry Participate in meetings with clients to review Paid Media results and discuss recommendations and strategiesHard skills
Experience in Excel, reporting, tracking, dashboarding, and data analysis Experience in setting up and optimizing paid media campaigns (paid search, paid social, display and good to know - metasearch, programmatic, ) Good working knowledge of Google Analytics, Google Analytics 360 & Google Tag Manager Ability to align marketing channels to client goals & outcomes Financial acumen on budget planning, pacing, and channel distribution Assist in team digital media training.Soft Skills
Excellent communication skills, both written and verbal Ability to multi task on multiple accounts, manage projects by taking end to end responsibility Fast-learner with demonstrated success in a fast-paced environment Excellent presentation skills Ability to work autonomously and in a group environment Ability to solve problems Working and presenting with internal teams as well in client-facing presentations Ability to organize and prioritize work, adhere to deadlines and timelines, and adapt quickly to changing schedules.Top Reasons to work for Milestone
SPEED: Work in a fast-paced and agile company VOICE: Create an impact through the thought leadership you bring to the team COMPANY POSITION: Join a company that is poised to capitalize on the accelerating digital transformation GROW: Learn new skills and grow IMPACT: Manage a significant remit of responsibility ETHICS: Operate in a principled and values-based culture STIMULATION: Exciting and innovative work environment-
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