Salesforce Marketing Cloud Specialist

Found in: Talent IN C2 - 2 weeks ago

Mumbai, India Cloudare Technologies Full time
Job Description
Job Title: Senior Marketing Technologist - SFMC

Experience: 3 to 5 Years

Job Description:

We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) Specialist to join our team. The ideal candidate will possess a deep understanding of SFMC functionality, strong technical capabilities, and a proven track record of successfully implementing and integrating SFMC with various Salesforce products and other marketing tools. This role requires a combination of technical expertise, independent competency, project management skills, and hands-on execution experience in marketing automation.

Key Responsibilities:

  • Implement and integrate Salesforce Marketing Cloud across all channels, including Email, SMS, WhatsApp, and Push notifications.
  • Proficient in configuring Email Studio, Mobile Studio (Push, SMS, WhatsApp), Admin, Contact Builder, Audience Builder, Automation Builder, Journey Builder, Reports, and Einstein.
  • Hands-on expertise in HTML and CSS for writing HTML codes used in emails, including dynamic email functionalities
  • Hands-on expertise in HTML and CSS for writing HTML codes used in emails, including dynamic email functionalities.
  • Provide production support, analyze issues, and implement solutions to ensure system stability and performance.
  • Technical and Functional proficiency with understanding of Business Acumen.- Data management
  • Proficiency in managing data within SFMC, including data modelling, segmentation, data extensions, and synchronization with external data sources.
  • Collaborate with cross-functional teams and guide customers through the implementation of Marketing Cloud solutions
  • Develop marketing automation-specific user stories, functional specifications, and project plans in coordination with stakeholders.- Conduct meetings with clients to understand their business needs and customize marketing solutions using SFMC.
  • Track and manage project progress and update to respective stakeholders.
  • Serve as the primary point of contact for clients, offering guidance on marketing best practices and negotiating solutions for complex scenarios.

Requirements:

  • Master’s or bachelor’s degree in computer science, Information Technology, Marketing, or related field.
  • Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration.
  • Excellent communication and Client handling skills.
  • Strong technical background in Salesforce Marketing Cloud, with knowledge of Salesforce CRM and related MarTech and AdTech solutions
  • Ability to uncover business requirements, develop technical strategies, and create effective solutions.
  • Experience with Salesforce product integrations is a must
  • Proficiency in Agile methodologies and facilitation skills

Preferred Certifications:

  • Salesforce Marketing Cloud Email Specialist certification
  • Salesforce Marketing Cloud Administrator certification
  • Salesforce Marketing Cloud Developer certification
  • Salesforce Marketing Cloud Consultant certification.


Requirements
Job Title: Senior Marketing Technologist - SFMC Experience: 3 to 5 Years Job Description: We are seeking a highly skilled and experienced Salesforce Marketing Cloud (SFMC) Specialist to join our team. The ideal candidate will possess a deep understanding of SFMC functionality, strong technical capabilities, and a proven track record of successfully implementing and integrating SFMC with various Salesforce products and other marketing tools. This role requires a combination of technical expertise, independent competency, project management skills, and hands-on execution experience in marketing automation. Key Responsibilities: Implement and integrate Salesforce Marketing Cloud across all channels, including Email, SMS, WhatsApp, and Push notifications. Proficient in configuring Email Studio, Mobile Studio (Push, SMS, WhatsApp), Admin, Contact Builder, Audience Builder, Automation Builder, Journey Builder, Reports, and Einstein. Hands-on expertise in HTML and CSS for writing HTML codes used in emails, including dynamic email functionalities Hands-on expertise in HTML and CSS for writing HTML codes used in emails, including dynamic email functionalities. Provide production support, analyze issues, and implement solutions to ensure system stability and performance. Technical and Functional proficiency with understanding of Business Acumen.- Data management Proficiency in managing data within SFMC, including data modelling, segmentation, data extensions, and synchronization with external data sources. Collaborate with cross-functional teams and guide customers through the implementation of Marketing Cloud solutions Develop marketing automation-specific user stories, functional specifications, and project plans in coordination with stakeholders.- Conduct meetings with clients to understand their business needs and customize marketing solutions using SFMC. Track and manage project progress and update to respective stakeholders. Serve as the primary point of contact for clients, offering guidance on marketing best practices and negotiating solutions for complex scenarios. Requirements: Master’s or bachelor’s degree in computer science, Information Technology, Marketing, or related field. Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration. Excellent communication and Client handling skills. Strong technical background in Salesforce Marketing Cloud, with knowledge of Salesforce CRM and related MarTech and AdTech solutions Ability to uncover business requirements, develop technical strategies, and create effective solutions. Experience with Salesforce product integrations is a must Proficiency in Agile methodologies and facilitation skills Preferred Certifications: Salesforce Marketing Cloud Email Specialist certification Salesforce Marketing Cloud Administrator certification Salesforce Marketing Cloud Developer certification Salesforce Marketing Cloud Consultant certification.

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