Associate Manager

4 weeks ago


Bangalore Rural, India SLK Full time
Company Name:   SLK Software Private Limited .buttontext96db11d82d878844 a{ border: 1px solid transparent; } .buttontext96db11d82d878844 a:focus{ border: 1px dashed #F0AB00 important; outline: none important; }

Campaign Management:

  • Lead marketing campaigns from the idea stage through to their execution and optimize to generate leads and nurture them across various platforms
  • Set up relevant workflows, automate lead nurture process via HubSpot to further qualify them
  • Monitor campaign performance and adjust strategies to maximize results

Paid Marketing:

  • Manage and optimize paid advertising campaigns across Search, Programmatic and Social channels such as Bing, Google, LinkedIn and other ABM platforms
  • Monitor budget allocations and ensure cost-effectiveness (CPLs)
  • Run A/B tests to optimize campaign performance

SEO:

  • Should have good understanding of SEO - On-Page/Off-Page/Technical
  • Work with partners to ensure there is improvement in organic traffic and inbound leads for relevant business services
  • Manage basic website updates and testing on WordPress.
  • Stay updated on SEO trends and algorithm changes to adapt strategies accordingly

Social Media Management:

  • Develop and implement social media strategies to increase awareness and engagement.
  • Create and manage social media calendar for various platforms

Reporting:

  • Generate regular reports on the performance of digital marketing campaigns
  • Manage and update reports to keep track of brands organic performance
  • Keep a track of websites asset repository and publish it for internal usage



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