Programmatic Manager

1 week ago

Bengaluru, India dentsu Full time

Company Description

DWA With offices in Sydney, San Francisco, Boston, London, Munich, Beijing, Bangalore and Singapore, DWA is the world’s largest and most respected media planning and buying agency specialising exclusively in the technology sector. DWA is media-agnostic and ROI-focused, developing campaigns for B2B and B2C clients that incorporate digital, out-of-home, TV, radio, print and ambient. Third-party tracking and search are both used to measure campaign effectiveness in solving the client’s problems whether success is judged according to brand uplift, lead generation, drive to store or other criteria.

So, what’s so great about focusing on technology clients?

Whether it’s synching up multiple devices to get things done seamlessly, playing Angry Birds or saving your data in the online cloud so you can access it when, where and on what device you want, technology is part of every minute of our lives, at work, at rest, at play.

DWA work with a host of global brands in the business and consumer technology space, connecting our partners to their key audiences. The end-user: it’s all about getting technology to work for them, their colleagues, their homes and their companies, on their terms.

Job Description

Programmatic Manager

Merkle B2B is looking for a Programmatic Manager looking to propel their career by joining an awesome team of switched-on media professionals, working on big brands with interesting challenges and sophisticated marketers across some of our more exciting APAC accounts. This role will be reporting to our Associate Digital Director.

Looking for someone who is comfortable under pressure and in fast-paced working conditions and thrives in an environment where performance is paramount. The ideal candidate will bring to the table a high level of campaign creation and management experience, as well as team building and training. You will be responsible for driving social strategy, execution, and growth for key clients.

Responsibilities:

Drive agency strategy around programmatic buying through technology platforms Evaluate and recommend current and potential technology partners Setup, manage and optimise different types of programmatic inventory via multiple Demand Side Platforms (DSP) Maintain relationships with programmatic vendors Manage costs incurred and revenue generated from buying platforms Oversee implementation of programmatic media campaigns Produce and present engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimisation and management Provide insight and guidance to members of the Integrated Media team Maintain and stay current about industry news and research

About Merkle B2B:

With offices in Sydney, San Francisco, Boston, Austin, Chicago, London, Munich, Bangalore, Beijing, and Singapore, Merkle B2B is the world’s largest and most respected communications agency focused on B2B Performance Marketing & Paid Media.

Part of the larger Dentsu Group, Merkle B2B delivers excellence to global and regional clients on media strategy, planning, activation, and performance.

What we’re looking for in a teammate:

Is curious, and inquisitive with a willingness to learn Collaborative and team first High level of accuracy and attention to detail Ability to multitask and prioritize under pressure to meet tight deadlines Excellent time management skills Strong communication skills – both written and verbal Candidate must be fluent in English (written and verbal)

Qualifications

Qualifications:

4-6 years of experience in digital media At least 3-4 years hands on experience with following media technology tools: DSPs, SSPs, ad-servers, ad-exchanges, retargeting tools Experience with any of the following tools is a plus: The Trade Desk, DV360, Quantcast, Criteo Strong background of digital media ad units including digital display, video, audio, and native advertising Bachelor's degree required; majoring in advertising, marketing, business administration and/or communications preferred Possess and demonstrate a deep and current knowledge of digital trends and strategy within a marketing advertising environment

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