Digital Marketing Expert

4 weeks ago

Tiruchirappalli, India Sisco Jobs Full time

JobTitle: Digital MarketingExpert
Location:Trichy TamilNadu
Salary:LPA
ExperienceRequired: 34years
Increments:Yearly based onperformance

JobOverview:
We are seekinga highly skilled Digital Marketing Expert to join our team. Thisrole involves strategizing and executing digital marketingcampaigns across various online platforms to increase brandvisibility lead generation and customer engagement. The idealcandidate will be a savvy user of digital technologies and have adeep understanding of digital marketing channels andtools.

RolesandResponsibilities:

  • Designand execute digital marketing campaigns across platforms likeWhatsApp Facebook Instagram LinkedIn andTwitter.
  • Optimize campaigns toincrease reach generate leads enhance transactions and reducecosts.
  • Manage and research digitalplatforms to develop brand presence and leadbase.
  • Analyze review and report onthe effectiveness of campaigns to maximizeresults.
  • Develop and implement emailmarketing strategies to nurture leads and maintain customerrelationships.
  • Utilize CRM systemsto manage and segment customer dataeffectively.
  • Collaborate with SalesProduct and Customer Support teams to align marketing strategieswith customer journey stages.
  • Managecontent calendars for all published content (images video andwritten) on social mediaplatforms.
  • Provide recommendationsto optimize digital marketingstrategies.
  • Stay ahead of industrytrends and employ innovative SMM/SEMstrategies.


Requirements
  • Executetests collect and analyze data identify trends and insights tomaximize ROI in paid searchcampaigns.
  • Track report and analyzewebsite analytics and PPCinitiatives.
  • Manage Local SEO andWebsite SEO initiatives.
  • Managecampaign expenses ensuring adherence tobudget.
  • Optimize website content andlanding pages for search enginemarketing.
  • Perform ongoing keyworddiscovery expansion andoptimization.
  • Research and implementsearch engine optimizationrecommendations.
  • Develop andimplement link buildingstrategies.
  • Collaborate withdevelopment teams to ensure SEO best practices are integrated intonew code.
  • Guide editorial andmarketing teams to enhance SEO in contentcreation.

RequirementsandSkills:

  • Provenexperience in SEO and SEM managing PPC campaigns across GoogleYahoo and Bing.
  • Strong understandingof performance marketing conversion and online customeracquisition.
  • Proficient in websiteanalytics tools like Google Analytics NetInsight OmnitureWebTrends.
  • Experience with bidmanagement tools such as Click Equations Marin Kenshoo SearchIgnite.
  • Knowledge of HTML CSS andJavaScript development andconstraints.
  • Deep understanding ofsearch engine algorithms and rankingfactors.
  • Uptodate with the latesttrends and best practices in SEO andSEM.
  • BS/MS degree in a quantitativetestdriven fieldpreferred.


Proven experience in SEO and SEM, managing PPC campaigns acrossGoogle, Yahoo, and Bing. Strong understanding of performancemarketing, conversion, and online customer acquisition. Proficientin website analytics tools like Google Analytics, NetInsight,Omniture, WebTrends. Experience with bid management tools such asClick Equations, Marin, Kenshoo, Search Ignite. Knowledge of HTML,CSS, and JavaScript development and constraints. Deep understandingof search engine algorithms and ranking factors. Up-to-date withthe latest trends and best practices in SEO and SEM. BS/MS degreein a quantitative, test-driven field preferred.

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