Campaign Manager-HPE
4 weeks ago
Role/Job Title - Campaign Manager
Function/Department - Digital Marketing
Job Purpose:
Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud; the individual should have good working knowledge of tools such as SF Email Studio, Mobile Studio, Journey builder, Automation studio and Adobe Experience Manager, Adobe Target; the campaign manager should have through experience of configuring personalized marketing journeys across channels; the executive to bring cross-channel knowledge of technology and marketing.
Roles & Responsibilities:
Liaise with the Key Account Manager, product teams, clients to understand journey requirements. Program cross-channel journeys personalized journeys leveraging the organization’s marketing stack and schedule/trigger journeys in a time-bound fashion as per the instructions received from the campaign manager. Share customer response/reports with the Key Account Manager in a timely/automated fashion. Automating cross-channel campaigns that leverage external analytics. Monitor journeys for relevance; alert campaign manager if any journey falls below a relevance threshold. Ensure compliance with the organization’s communication rules and policies. Good knowledge of independently configuring marketing tools for execution; experience with customizations. Creating portfolio wise dashboards for campaign metrics on customer response.Educational Qualifications:
Graduation: Bachelor of Science ( / Bachelor of Technology ( / Bachelor of Computer Applications (BCA) / BCom /
Experience: 5 to 10 years
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