Marketing Analyst

Building month on month sales and marketing planning at channel level for Top of the Funnel, Middle Funnel and Bottom Funnel initiatives. Tracking achievement vs targets for all points in the funnel and highlighting / problem solving with relevant stakeholders for daily target achievements. 

Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions from marketing standpoint. Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format

Work with the marketing and sales leadership to finalise annual goals for the team and track the same on weekly/monthly/quarterly throughout the year

•       Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results for all customer acquisition channels

•       Lead efforts targeted to improve marketing performance reporting

•       Evaluate the effectiveness of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.

•       Managing the business requirements and implementation of reporting. Ensure all documentation is updated on data files

•       Monthly, quarterly pre-sales, sales and marketing performance review, identifying deficit areas and provide insights for performance improvement

•       Collaborating with marketing and sales teams to develop deliverables based on analysis and carving new business initiatives and strategies

•       Prepare and present periodical comprehensive Business Insights to the

Management that provide insightful analysis, identify required action items, and effectively frame decisions to be made

•       Track performance and KPIs in detail for marketing teams and marketing-sales funnel; Monitor the progress on all customer acquisition and funnel against predefined metrices and benchmarks

•       Prepare and present the monthly Business MIS to senior management • Any ad-hoc research, analysis and reports as required by the management.

•       Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers starting from acquisition channel to sales

•       Collaborate with the marketing team to design and implement data-driven marketing strategies.

•       Assist in the development of customer segmentation strategies to enhance targeted marketing efforts.

•       Building dynamic predictive data models for lead generation, funnel conversion improvement,  lead scoring etc. 

•       Participate in strategic & tactical planning discussions

•       Identify new opportunities to bring new process improvements.

•       Automation of manual processes

•       Provide recommendations for optimizing marketing spend and improving return on investment (ROI).

•       Define the data elements and data structure that teams should leverage to enable analytical capabilities for our marketing and sales teams

•       Work with engineering and product development teams to enable the appropriate capture and storage of key data points, wherever missing. 

•       Design, implement, and support platforms that provide marketing and sales teams adhoc access to large datasets

Requirements

•     Bachelor Degree in Computer Science/Statistics/Math or Engineering from Tier 1 institutes

•     3-5 years of experience in marketing analytics (BA with consumer marketing exposure) with a consumer tech startup / analytics / consulting firms. Experience in ecommerce preferred. 

•     Strong communication skills (both written and verbal)

•     Self-motivated person with “Get it done” attitude

•     Passionately analytical with strong ability to think logically and excellent problem solving skills 

•     Strong analytical and statistical analysis skills in order to extract insights and recommendations

•     Must have the rigor to get into the nitty gritty details of everything and a positive attitude to accomplish assigned initiatives

•     Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau, MS

Excel, google sheets automation. Should also have experience of building reports from Google Analytics, Adwords, Meta ads, marketing automation softwares. Strong knowledge of SQL programming and relational database design

•     Experience in data analysis, developing trend and comparison reporting

•     Ability to independently perform funnel assessment, funnel modelling, due diligence on marketing ROI is a MUST have

•     Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong analytical acumen • Must be a confident, likable, and approachable individual with the ability to work independently and as a part of a team

•     Self-starter, extremely organized and oriented with a strong commitment to accuracy

Benefits

●      Joining the leadership team; having a high level of work independence, autonomy and empowerment to lead company-wide changes.

●      Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.

●      Excellent platform for learning how to build teams, achieve goals and handle high growth situations. Ideal for people with entrepreneurial ambitions.