Vice President, Demand Generation

4 days ago

Gurugram, India Genpact Full time

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate
curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
 
Inviting applications for the role of Vice President, Demand Generation
In this role, we are seeking a dynamic and experienced professional to spearhead our lead generation initiatives. The ideal candidate will have a strong background in digital selling and a deep understanding of sales strategy development and social selling. The leader should also have experience on how to build and operate a sales technology stack including prospect research, campaign management and automation.

Responsibilities
• Strategy: Design and continuously improve the operating model methodology and tool selection for demand generation activities
• Team Leadership: Manage and mentor a team of some lead generation specialists globally, fostering a collaborative and high-performance culture.
• Prospect Research: Conduct thorough market research to identify target companies and key decision-makers, developing insights to guide outreach efforts.
• Campaign Management: Oversee the planning and execution of email and social lead generation campaigns, ensuring alignment with overall sales objectives.
• Social Selling: Develop and implement social selling strategies across platforms like LinkedIn, and other relevant channels to identify and engage potential leads.
• Sales technology stack: Select and integrate automation tools to streamline processes, track performance, and enhance lead nurturing.
• Collaboration: Work closely with the sales and marketing teams to ensure alignment on messaging and goals and seamless handoff of leads.
• Training & Development: Provide ongoing training and support to team members on best practices in lead generation and use of tools and technologies.
• Data Analysis: Analyze campaign performance metrics and lead quality to continuously refine strategies and improve results.
• Reporting: Prepare regular reports on lead generation activities, performance metrics, and actionable insights for senior management


Qualifications we seek in you
Minimum Qualifications / Skills
• Proven track record in digital sales including targeted prospecting and lead generation.
• Prior experience in designing and operating a lead generation function including building the supporting team and technology stack. 
• Excellent leadership, communication, and interpersonal skills. Proven ability to influence peers across all functions.
• Deep knowledge of B2B digital marketing and sales processes at scale including technology automation.
• Strong network with Sales Enablement peers and leaders across industries will be an added advantage 
Preferred Qualifications/ Skills
• MBA or postgraduate degree in Business Development, Strategy and Leadership, Marketing or a related field
• Certification in Sales Enablement will be added advantage

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