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Digital Marketing Manager

4 months ago

Mumbai, India Procura Business Full time
Overview:The DigitalMarketing Manager plays a crucial role in developing implementingand managing marketing campaigns that promote the organization andits products and/or services. This role encompasses the use ofdigital marketing strategies and techniques to drive brandawareness lead generation and customerengagement.KeyResponsibilities:
  • Develop andimplement digital marketing strategies to drive online traffic tothe company website and social mediaplatforms.
  • Manage and optimize onlineadvertising campaigns including PPC display advertising and socialmedia advertising.
  • Utilize SEO techniques toincrease organic traffic and improve search enginerankings.
  • Create and manage content marketingstrategies including blog posts video content and social mediacontent.
  • Oversee the organizations social mediapresence and develop strategies to increase followers andengagement.
  • Analyze and report on digitalmarketing performance using datadriven insights to optimizecampaigns and improve ROI.
  • Collaborate with themarketing team to integrate digital strategies with traditionalmarketing efforts.
  • Stay updated on the latestdigital marketing trends and technologies and implement bestpractices into the marketing strategy.
  • Managerelationships with digital marketing agencies and externalpartners.
RequiredQualifications:
  • Proven workexperience as a Digital Marketing Manager or similarrole.
  • Demonstrable experience leading andmanaging SEO/SEM marketing database email social media and/ordisplay advertising campaigns.
  • Experience inidentifying target audiences and devising digital campaigns thatengage inform and motivate.
  • Familiarity withweb design and content managementsystems.
  • Strong understanding of digitalmarketing metrics and KPIs.
  • Proficient inGoogle Analytics Google AdWords and other digital marketingtools.
  • Excellent analytical and projectmanagement skills.
  • Ability to thrive in afastpaced dynamic environment.
  • Strongleadership and communicationskills.

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