Lead Product Marketing
2 months ago
Location : Chennai Exp : 10 + Years
Experience
· Should have experience with managing marketing budget.
· Should have worked to create content and design communication campaigns.
· Experience with the BFSI category is a must; experience with insurance category will be an added advantage.
· Should have hands on experience with digital marketing principles and have expertise with App Store Optimization (ASO), Running Paid App Install Ads, Email Marketing, Analytics, In-App Communications, Conversion Tracking, Product website/landing page creation, and SEO.
Eligibility Criteria
· Min 10 years of work experience in BFSI and a minimum of 5 years with insurance.
· Min 2 years of fintech or digital marketing experience
· Bachelors in marketing management or business Management with specialization in digital marketing
· Should have led or been part of multi-functional teams.
· Exposure with digital marketing agencies will be necessary.
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