Product Marketer
1 month ago
**Job Information**:
Department Name
**Marketing**
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Industry
**Marketing**
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Work Experience
**5-7 years**
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City
**Chennai & Bangalore**
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State/Province
**Tamil Nadu**
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Country
**India**
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Zip/Postal Code
**600096**
**About Testsigma**
Testsigma makes it fast and easy for QA teams to run test automation at speed and scale without coding expertise. We do this by empowering everyone in the team author test cases using plain English statements and run the tests across thousands of browsers and devices. Unlike legacy test automation frameworks, Testsigma does not require knowledge of coding, thus enabling QA teams of all sizes to start automating their tests in weeks as opposed to months. Hundreds of leading QA teams across the world use Testsigma’s low-code test automation platform to release quality software at speed and scale. Some notable customers of Testsigma include Cisco, Samsung, Bosch, Honeywell, and American Psychological Association. Testsigma is headquartered in San Francisco with engineering teams in Bangalore and Chennai. Testsigma is a backed by marquee investors like Accel, MassMutual and Strive.
**Requirements**:
**Responsibilities**:
- Develop product positioning, messaging, and packaging that resonates with customers and differentiate our organization in the market
- Conceptualize and create educational product and solution content for a variety of platforms
- Understand enterprise software buying/selling processes involving multiple decision-makers for software purchases.
- Create and execute a product marketing plan in collaboration with Product Management
- Be the expert on the customer, the industry trends, and the players in the market to position our product better.
- Drive customer persona development. Develop product value propositions for the defined personas
- Identify sales training needs, engage with the sales organization to assist them to find and close deals faster.
- Communicate value proposition and provide high-value sales tools, training, and collaterals including sales playbooks, data sheets, case studies, presentations, white papers, and demos.
- Drive go-to-market programs to generate quality sales leads, market awareness.
- Forecast, track, and analyze the impact of marketing activities on the sales process. Produce weekly and monthly reports.
- Drive adoption of the product and features amongst the customer base.
- Serve as a company spokesperson and go-to thought leader for the product.
**Required Skills & Experience**:
- 4-8 years of product marketing experience in the B2B space, including driving messaging, positioning, and sales enablement.
- An ability to understand tech and developer software including buyer behavior and ideal customer profiles and translate tech content into great marketing material
- Proven experience creating marketing plans & strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Experience setting up campaigns and reporting with marketing automation platforms
- Excellent project management, time management, and problem-solving skills with strong attention to detail.
- Self-starter, ambitious, data-driven, motivated marketer who wants to make a large contribution in a fast-paced business and is comfortable being accountable for driving revenue performance.
- Exposure in working towards/ enabling B2B Pipeline Generation, including managing campaigns and ROI analysis.
- Experience in a wide range of GTM programs, including webinars, trade shows, social media, etc.
- Experience collaborating with and leading cross-functional initiatives with sales, product, customer success, and partnerships.
- Ability to speak at industry events and webinars, evangelizing with analysts and industry experts, talking with customers, creating sales presentations, writing white papers.
- Excellent written, verbal, and presentation skills, and great attention to detail.
**Benefits**:
- Attractive salary + Bonus
- Very good equity program
- Flexible working hours
- 100% company-paid medical insurance
- Daily catered lunch, free snacks, etc.
- Flat hierarchy
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