Media Buyer/Planner
1 month ago
Position: Media Buyer/Planner (India Market)
Company Overview:
Join the forefront of the advertising revolution with Gospacy.ai, a dynamic and innovative omnichannel advertising platform dedicated to transforming how ad buying and selling is conducted across various digital channels. Leveraging cutting-edge technology and a customer-centric approach, we provide seamless solutions that empower businesses and individuals in the digital advertising ecosystem.
Job Description:
As the Media Buyer/Planner for the India Market at Gospacy.ai, you will play a crucial role in executing omnichannel media buying and planning strategies to optimize digital advertising campaigns and drive results for our clients. Your responsibilities will include identifying target audiences, negotiating media deals, and maximizing ROI across multiple advertising channels.
Key Responsibilities:
Strategic Media Planning and Buying:
Develop and implement omnichannel media buying and planning strategies to meet client objectives and campaign KPIs within the Indian market.
Conduct comprehensive market research and analysis to identify target audiences, media trends, and the competitive landscape.
Collaborate with internal teams and external media partners to negotiate media buys across various advertising channels, including OOH, transit, newspaper, digital media, radio, TV, OTT, and programmatic platforms.
Campaign Execution and Optimization:
Execute media buys across multiple channels, ensuring seamless integration and consistency in messaging and brand presence.
Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization across all channels.
Manage media budgets, timelines, and deliverables to ensure campaigns are executed efficiently and within scope.
Relationship Management and Market Insights:
Build and maintain strong relationships with media vendors, publishers, and other industry partners.
Stay abreast of industry developments, media trends, and emerging technologies within the Indian advertising landscape.
Utilize insights to inform media plans and stay informed about new opportunities and best practices across different channels.
Qualifications:
Educational Background:
Bachelors degree in Marketing, Advertising, Business Administration, or a related field (MBA preferred).
Experience and Skills:
3-10 years of experience in media buying/planning, preferably within the Indian advertising industry.
Strong understanding of omnichannel advertising principles, advertising platforms, technologies, and best practices.
Excellent analytical skills with the ability to interpret data and optimize campaign performance across multiple channels.
Attributes and Expertise:
Strong negotiation and communication skills, with the ability to build and maintain relationships with media partners across various channels.
Proactive mindset with the ability to work independently and collaboratively in a fast-paced environment.
Proficiency in Microsoft Excel, PowerPoint, and other relevant software tools.
Salary: Competitive, 5-7 Lacs per annum.
Location: MG Road, Bangalore.
Why Join Us?
Join Gospacy.ai's dynamic team to propel your career and become an architect of the advertising revolution Lead passionate individuals, tackle exciting challenges, and make a real impact. We value work-life balance and believe in working hard and partying harder, reflecting our core values of:
Work hard, party harder.
Work-life balance.
With flexible working hours (10:00 AM to 6:00 PM, 5.5 days a week), we foster an environment where innovation thrives and success is celebrated.
Don't miss this opportunity to shape the future of omnichannel advertising in India. Apply now and be a part of our exciting journey
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