Media Planner

2 months ago


Bengaluru, India valueleaf services India pvt ltd. Full time

**Company Description**

**Role Description**

This is a full-time role as a Media Planner located in Bengaluru. The Media Planner will be responsible for tasks including media planning and strategy to achieve business goals, analyzing target audience details, setting media objectives, evaluating media opportunities, and creating media plans.
- Develop and execute comprehensive media strategies to drive brand awareness, customer engagement, and business growth across digital and mainstream media channels.
- Conduct market research and stay updated on industry trends to identify target audience demographics, media consumption habits, and emerging media platforms.
- Oversee media planning and buying activities, ensuring optimal utilization of budgets and resources to achieve marketing objectives.
- Collaborate with internal stakeholders, including marketing, advertising, and creative teams, to align media strategies with overall marketing campaigns and brand messaging.
- Evaluate and negotiate media partnerships, contracts, and rates to maximize cost efficiency and reach target audience segments effectively.
- Stay up-to-date with digital media trends, innovations, and best practices, and proactively explore opportunities for incorporating new and emerging media channels into the overall media mix.
- Manage media budgets, track expenditures, and provide regular reports on media campaign performance and ROI to senior management.

**Qualifications**
- Experience with campaign management and ad serving technology, including Google Analytics.
- Analytical Skills and Communication skills.
- Knowledge of New Media and its impact on the digital landscape.
- Hands-on experience in digital media planning and execution for a minimum of 3+ years.
- Bachelor's/Master's degree in Marketing ,Advertising,Mass Communications are preferred.

Relevant skills and qualifications that would be beneficial include experience in managing a team and collaborating with cross-functional departments, familiarity with marketing automation and campaign management systems, and experience with Meta, Google Adwords and DSPs such as DV360 and OTT.

**Salary**: ₹700,000.00 - ₹800,000.00 per year

**Benefits**:

- Food provided
- Health insurance
- Life insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)



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