Digital Marketing Executive

2 weeks ago

Raipur, India WS-Digitech Full time

Company Overview

WS-Digitech, headquartered in Raipur, Chhattisgarh, is a leading player in the Marketing Services industry. With a dedicated team of 11-50 employees, we specialize in providing professional IT solutions including world-class web development, mobile app development, digital marketing, graphics designing, and video production services. Our expertise helps businesses thrive in the digital realm. For more information, visit our website at wsdigitech.com.


Job Overview

We are seeking a Digital Marketing Executive to join our dynamic team in Raipur. This is a mid-level position offering various employment types including full-time, part-time, remote, freelance, and internship opportunities. The ideal candidate will possess a deep understanding of digital marketing strategies and have proficiency in key areas to drive our clients' business growth through effective digital presence and customer engagement.


Qualifications and Skills

  • Proficiency in search engine optimization techniques to enhance online visibility effectively.
  • Experience with search engine marketing to drive targeted traffic and maximize ROI on advertising spend.
  • In-depth understanding of social media marketing to engage audiences and boost brand identity.
  • Ability to create compelling content for digital marketing campaigns that captivate the target audience.
  • Knowledge of email marketing strategies to reach customers with personalized communication.
  • Strong analytical skills to interpret data, measure campaign success, and inform strategic direction.
  • Expertise in pay-per-click advertising to optimize campaigns for cost efficiency and performance.
  • Capability to develop comprehensive digital strategies that align with business objectives.


Roles and Responsibilities

  • Design and execute digital marketing campaigns across multi-channel platforms.
  • Monitor and evaluate digital marketing performance and make improvements based on analytics.
  • Create, curate, and manage published content across digital platforms.
  • Coordinate with team members to align digital marketing strategies with business objectives.
  • Stay abreast of emerging digital marketing trends and implement relevant practices.
  • Optimize website content for search engines and increase online brand presence.
  • Collaborate with internal teams to manage and optimize campaigns for conversion and ROI.
  • Generate and analyze reports on online traffic, sales, and conversion to inform strategy.

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