Media Buyer

2 months ago

Gurugram, India ADCanopus Digital Media Pvt. Ltd. Full time
Responsibilities:
  1. 1)Develop and execute Facebook advertising strategies targetinginternational audiences to drive brand awareness engagement andconversions.
  2. 2) Conductthorough audience research and analysis to identify targetdemographics interests and behaviours across differentinternational markets.
  3. 3)Create compelling ad creatives including images videos and ad copytailored to resonate with diverse international audiences.
  4. 4) Set up and manageFacebook advertising campaigns including campaign structure ad setoptimization budget allocation and bidding strategies.
  5. 5) Monitor campaignperformance closely and analyse key metrics such as CTR CPC CPAROAS and conversion rates to identify opportunities foroptimization.
  6. 6)Implement A/B testing experiments to refine targeting creativeelements and ad messaging for improved campaign performance.
  7. 7) Collaborate with thecreative team to develop new ad creatives and assets that alignwith international marketing objectives and cultural nuances.
  8. 8) Stay updated onindustry trends platform updates and best practices in Facebookadvertising to ensure our campaigns remain innovative andcompetitive.
  9. 9) Generateregular reports on campaign performance and provide actionableinsights and recommendations to stakeholders.
10)Workclosely with other members of the marketing team to integrateFacebook advertising into broader multichannel marketinginitiatives.

industrytrends,campaign management,ctr,adcreatives,reporting,campaigns,creative collaboration,multi-channelmarketing,facebook,facebook advertising,audienceresearch,performance analysis,cpc,a/btesting

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