Media Buyer

2 months ago


Gurugram, India ADCanopus Digital Media Pvt. Ltd. Full time
Overview:The MediaBuyer Google Ads plays a crucial role in managing and optimizingdigital advertising campaigns to reach target audiences and drivedesired outcomes. This role is responsible for leveraging theGoogle Ads platform to execute media buys analyze campaignperformance and make datadriven decisions to achieve marketingobjectives.KeyResponsibilities:
  • Plan execute andoptimize media buys across Google Adsplatform.
  • Conduct market research to identifytarget audiences and media channels.
  • Create andmanage digital advertising campaigns to drive traffic leads andconversions.
  • Analyze campaign performance dataand provide actionable insights foroptimization.
  • Collaborate with creative andcontent teams to develop ad creatives andmessaging.
  • Monitor industry trends andcompetitor activities to inform media buyingstrategies.
  • Negotiate and secure ad placementsand media space to maximize ROI.
  • Manage budgetspacing and bidding strategies to achieve performancegoals.
  • Implement A/B testing and otheroptimization tactics to improve campaignresults.
  • Utilize Google Analytics and otheranalytics tools to track and report on campaignperformance.
  • Stay updated on Google Ads bestpractices and new features to apply tocampaigns.
  • Communicate regularly withstakeholders to provide campaign updates andinsights.
  • Stay informed about industryregulations and compliance requirements related to mediabuying.
  • Assist in developing media buyingstrategies and media plans.
  • Collaborate withcrossfunctional teams to align media buying efforts with overallmarketing goals.
RequiredQualifications:
  • Bachelors degree inMarketing Advertising Business or relatedfield.
  • Proven experience in media buying andcampaign management especially within the Google Adsplatform.
  • Demonstrated expertise in optimizingdigital ad campaigns to achieve performancegoals.
  • Indepth knowledge of Google Ads andother digital advertising platforms.
  • Stronganalytical skills with the ability to interpret campaignperformance data and make datadrivendecisions.
  • Excellent communication andnegotiation skills to secure optimal mediaplacements.
  • Ability to work effectively in afastpaced deadlinedrivenenvironment.
  • Proficiency in utilizing analyticstools such as Google Analytics to measure campaignperformance.
  • Creative mindset with the abilityto develop compelling ad creatives andmessaging.
  • Strong understanding of digitalmarketing principles and industrytrends.
  • Detailoriented with a focus on accuracyand quality of work.
  • Ability to collaboratewith crossfunctional teams and manage multiple projectssimultaneously.
  • Knowledge of A/B testing andother optimization techniques.
  • Uptodate withthe latest trends and advancements in digitaladvertising.
  • Understanding of media regulationscompliance and best practices.

budgetmanagement,analytics,compliance,marketing,market research,googleads,negotiation,digital advertising,communication,a/btesting,creativity,google analytics,media buying,campaignmanagement


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