Junior Manager- Product

2 months ago

Bengaluru, India Titan Company Full time
Job Description:

Job Description

Unique Job Role Product Manager - App Function Marketing Reporting to Lead Product Manager - Tanishq

Business Jewellery Grade L4-L5

Job Details

As a Product Manager - App at Tanishq Marketing, you will play a pivotal role in shaping the success of our mobile application by

managing day-to-day operations and driving sales. We are seeking a candidate with a strong foundation in app management, adept at

leveraging Sales Force Commerce Cloud and Marketing Cloud capabilities. The ideal candidate will also be experienced in running

performance marketing campaigns, introducing personalized user experiences, and implementing cutting-edge recommendations

within the Tanishq app. The candidate should have proven experience in product management, with a focus on mobile applications.

Demonstrable success in managing apps using Sales Force Commerce Cloud and Marketing Cloud. Experience in running performance

marketing campaigns for mobile apps. Experience in managing budgets for app-related activities, including marketing campaigns.

Ability to adapt to a dynamic work environment and learn new technologies quickly. Proven track record of continuous learning and

professional development.

External Interfaces Internal Interfaces

• Customer Support Team

• CRM

• Third Party Service Providers

• Agencies • Product and Brand team • IT team • Customer support • Omni Team • Support teams

Job Requirements

Education Graduate / Post- Graduate (MBA)

Relevant Experience 3 – 4 years

Behavioural Skills • Customer Centricity • Delivers Results • Problem Solving • Interpersonal Effectiveness • Build Effective Teams • Leadership • Decision Making • Time Management • Strategic Thinking • Ethical Conduct

Knowledge • Stakeholder Management • Knowledge of backend and frontend of platforms • Good to have knowledge of Salesforce eco-system and MoEngage. • Knowledge of looker studio, Analytics and Firebase • Familiarity with tools like – Jira, Appsflyer, Notion, Figma etc. • Familiarity with running personalization engine on tools like SFMC, Adobe etc.

Good to have · Proven experience as a Product Manager with a focus on app growth and feature development. · Strong understanding of the jewellery and fashion industry trends. · Experience with app growth strategies, loyalty programs, and community building. · Familiarity with backend system and architecture and its application in e-commerce.

· Excellent analytical and data-driven decision-making skills. · Effective communication and collaboration skills for cross-functional teamwork. · Innovative mindset with a track record of successfully implementing new features. · Knowledge of user experience (UX) principles and their impact on app growth.

Process Contributions

Process Contribution Process Outcome Performance Measure

App Management

1. Oversee the daily operations and performance of the Tanishq Marketing

app.

2. Collaborate with cross-functional teams to ensure a seamless user

experience.

3. Implement strategies to optimize app engagement, retention, and

conversion rates.

4. Monitor and analyse app analytics to identify trends and opportunities for

improvement.

5. Coordinate regular updates and feature enhancements based on user

feedback and market trends.

6. Plan and strategize new features and roadmap for app development.

7. Larger activities for app management

- User Experience Optimization

- A/B testing and experimentation

- Performance Monitoring

- Feature Prioritization and Roadmap planning

- Bug Tracking and fixes

- App Store Optimization

- Release Management

- User Retention Strategies · App Metrics · Retention · Year on Year business growth

Data Analytics

1. Leverage expertise in data management to segment user data effectively

for targeted marketing efforts.

2. Implement segmentation strategies using Sales Force Marketing Cloud for

personalized communication.

3. Ensure data accuracy and compliance with relevant regulations.

4. Interpret data trends to inform decision-making, optimize strategies, and

enhance overall app performance.

User Acquisition

1. Develop and implement strategies to acquire new users for the Tanishq

Marketing app.

2. Collaborate with the marketing team to execute user acquisition

campaigns and promotions.

3. Implement retention strategies to enhance user loyalty and reduce churn.

4. Develop and execute targeted marketing campaigns to reach specific user

segments.

5. Utilize demographic, psychographic, and behavioural data to tailor

campaigns for maximum relevance.

6. Optimize the app's presence on app stores through effective ASO

strategies.

7. Focus on keyword optimization, compelling visuals, and persuasive app

descriptions to increase visibility and downloads.

Communication Strategy

Engagement and communication play a crucial role in retaining users and fostering a positive relationship between users and the Tanishq Marketing app. Here are key considerations for engagement and communication strategies: Multi-Channel Communication: · Implement a multi-channel communication strategy, including email, push notifications, in-app messages, and social media. Lifecycle Messaging: · Design communication flows tailored to different stages of the user lifecycle – onboarding, active usage, and re-engagement. Triggered Notifications: · Utilize triggered notifications based on user actions, such as abandoned carts, wish list items, or inactivity. Community Building: · Foster a sense of community among app users through forums or social media groups.

App growth

App Growth Product Manager to spearhead the introduction of innovative

features that will drive user engagement and fuel the growth of our mobile

app.

Feature Ideation and Planning:

· Collaborate with cross-functional teams to brainstorm, ideate, and

plan new features that contribute to app growth.

Community Building:

· Develop and implement strategies to build an interactive community

within the Tanishq app.

Loyalty Program Implementation:

· Design and launch an exclusive loyalty program to incentivize user

engagement and repeat purchases.

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