Content Marketing Intern

2 months ago

Bengaluru, India Whatfix Full time

Who are we? 

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. 

“ Hustle Mode ON ” is the motto we live by. 

Whatfix has been named among the  top 20  B2B tech companies like Adobe, PayPal, and Cisco. With YoY revenue growth of over  65% , we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the  SaaS 1000 list . Recognized by Forrester and Everest Group as a  'Leader'  in the digital adoption space, and listed by LinkedIn among one of the  Top 5 startups in India  in 2020 Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as  Great Place to Work 2022-2023 Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

What will you get to do?

 We’re looking for a creative intern who is ready to join and learn from our high-energy content marketing team.

In this role you’ll get to learn content marketing from the pros - from brainstorming and strategy, to writing, auditing, and optimization of TOFU blog articles, conversion rate optimization (CRO) to improve conversions, and on-page SEO best practices.

This role would use SEO platforms (Ahrefs) and content analytics (Google Analytics) to identify content that is decreasing in traffic, is underperforming, or needs to be updated with current data from a repository of 500+ pieces of content across our blog. This person ideally should be able to audit content to determine if a piece should be updated, rewritten, or pruned.

This person should be confident writing to business personas and having some experience in SaaS content marketing will be a plus.

This role will also be responsible for managing our CRO to improve our conversion for various CTAs, including for our solution pages, demos, whitepapers, and other resources - and coming up with A/B tests to improve.

Responsibilities will include:

Auditing, refreshing, and pruning content across the Whatfix blog. Keeping a pulse on the Whatfix blog to understand what articles are falling in traffic, what articles are underperforming, and what needs to be updated. Owning content refreshes by writing content to add to falling or underperforming content. Owning an interlinking strategy that ensures all new content is properly linked from similar content. Creating branded graphics to add value to existing content. Owning analytics and reporting on CTA conversions. A/B testing CTAs to improve conversions.

What do you need to have?

Ability to work closely with members at all levels in the organization, including leadership Flexibility to work in the EMEA time zone (1 PM to 10 PM),  Zeal to become a content marketing and SEO expert. Understanding on-page SEO best practices such as interlinking, headers, etc. Willingness and readiness to instantly contribute to a high-performing content marketing team.

Please Note:

We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;  We are an  equal opportunity employer  and value diverse people  because of  and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

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