Associate Creative Director

1 month ago


Mumbai, India Sony Pictures Networks India Private Limited Full time

Position:  Supervising Producer – On App Promotions, Digital Business

Purpose:  The incumbent will be responsible for “creating the On-App Communication for Sony Liv (OTT Platform) and drive execution of promos within timelines and ensuring reach as per the brand requirement”.

Education:  Graduate in Mass Media (Preferred)

Experience:  12+ years of OAP experience

Location:  Mumbai

Reporting Relationship:  Head – On App Promotions

Business/Channel/Function:  Digital Business (Sony Liv)

Key Responsibilities:

Promotion PlanningShould be able to work on Sports OAP and work on conceptualizing and executing detailed concept, campaign, scale and look and feel of the trailers in alignment with the brief providedDevise innovative/ out of the box on-app promotion creatives OAP ExecutionGood quality Execution of promo brief based on requirementsWork with the post-production team on edits, audio mixing and graphicsWork in sync with the OAP Head & Share the final trailer/promo with him/her for approvalShould be able to write basic scripts (1st Round) LeadershipLead a lean team of sports OAP members & have ownership of all the creatives

Critical Competencies:

BehaviouralStrategic thinker balanced with a grasp of details. Must possess the ability to switch between execution and strategy mode most effortlessly.Ability to see the big picture, visualize the future and develop relevant functional strategies which value add to our business.Ability to prioritize and cope with competing demands. Must possess a sense of urgency and excellent execution and project management skills.Must be excited by, and be able to navigate ambiguity.Passion for results and excellence.Must be able to get the job done by working collaboratively with others.Inquisitive and analytical mind; out-of-the-box thinking; bring a creative perspective to business problems applying functional expertise, business understanding and common sense. TechnicalAbility to stay connected with growing market trends with a view to bring best practices and QMI into the companyExcellent understanding of Sports genre and sports propertiesGood presentation, execution skills and must be well versed with technology and processes Other Personal Characteristics

The successful candidate must be bright, quick, and a team player who also possesses independence of thought and opinion to provide candor and honesty to support and influence key business decisions. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect. Personal traits which will make one an ideal candidate for the position are:

Straightforward, professional and polishedExcellent communicatorHigh energy, with an ability to motivateA do-it-yourself orientation, consistent with the company’s “roll-up the-sleeves” culturePositive outlook with an ability to deal with ambiguityIs a balanced individual capable of developing creative solutions while anticipating and mitigating risksIs an independent thinker and assertive. Can voice his/her opinion with top management and other stakeholder in a professional manner.

Why join us?

Sony Pictures Networks  is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer

of Choice’ and have been recognized as:
- India’s Best Companies to Work For 2021 by the Great Place to Work Institute

- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive

Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.


The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary



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